In today’s times, companies are finally becoming aware that they need impressive packaging along with an impressive product. Gone are the days when the selling power of a product was limited to just the quality of the product. Companies do need great products, but creative packaging design helps a lot in increasing the sales of the product.
No matter if the product has been bought online or offline, the packaging is the very first thing a customer sees. This leaves the consumer with a lasting impression. The impression further goes on to become a reflection of the product and the brand.
Over the recent years, the importance of packaging has increased a lot. The marketing trends have shown that packaging is one of the most powerful tools of marketing. Despite all this, the packaging is usually not paid much importance by companies and is usually overlooked.
Packaging is said to be even more impactful than the product itself. Here is why:
1. Protection to the product
The most obvious one on this list, the product’s packaging serves as a protection to it. It keeps the product safe and sound during the various stages of shipment. Hence, it’s very important that the packaging is always reliable and sturdy. To further ensure the safety and integrity of the product, many companies use different kinds of seals and locks on their products. The consumer wants their product to function exactly as intended. Secure and dependable packaging helps a lot in ensuring the same.
2. Attractiveness
Packaging is considered to be a vital part of the product brand as well as marketing. An attractive and unique package can boost up the sales of the product by a huge margin. A suitable packaging can make the product stand out from the website or the shelf, provide relevant details and enhance the buyer’s interest. It is the very first communication between a buyer and a company/product. It’s a tool that can be used to communicate a company’s value and product’s benefits to the consumer. A well-designed, catchy, and informative packaging should definitely be on the priority list during any kind of marketing campaign.
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3. Differentiating the product from the competitors
In today’s world, every single person knows that there is no shortage of new and interesting products in the market. Hence, the need to separate your products from your competitors is quite vital. A well-designed and attractive package is just the way to do that. While the size and shape of the package can remain similar to your competitors, it is extremely necessary to have a different design. The colours, font, and style used for packaging play a major part in differentiating your product. Innovative designs should be used as they will catch the viewer’s eye and lead towards brand awareness as well.
4. Display and promote the product
Another functional aspect, the packaging is responsible for how it displays and promotes the product to potential customers. Food products, in particular, include information related to ingredients and nutrition on the packaging. While other products include instructions related to the setup and method of usage on their packaging. Displaying such relevant information on the packaging helps in managing consumer expectation and promotes consumer satisfaction. The better the buyer understands the product they are looking at, the more are the chances of them making the purchase.
5. Providing convenience
Providing convenience to the consumer is one of the most important yet the most ignored benefits of good packaging. Packing and packaging add to the convenience in displaying, opening, handling, transporting, using, and storing the product. Packages consisting of easy-to-carry handles, soft squeezed loops, metallic containers are all examples of this. A good package should be adding convenience to the handling of its product.
Packaging has become an important aspect in today’s world of marketing. It is the initial contact between a company to its customer. The first impression is the last impression. Why would you not want it to be a great one?
Recommended reading: 9 Steps to Create an Amazing Product Label
Recommended reading: How Packaging Affects Purchase Decisions
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