Top 10 Fonts used in famous logos

Font is one of the most important elements of a logo design. Many logos, especially wordmark logos are all about their fonts. There are modern fonts, classic fonts, professional fonts and many other types of fonts. But today we will have a look at some of the most famous fonts, their fame attributed to the famous logos they have been used to create.

Adidas

adidas logo

Most people feel adidas logo is about the three lines. However, the text adidas, created using font Avant Garde Gothic Demi is also equally recognized.

Aston Martin

aston martin logo

The very popular logo of Aston Martin has been created using Optima Roman font. The varying line weight in each letter is the uniqueness of this font. Aston Martin is a combination mark logo but the logo text is equally popular even when used without its very popular symbol.

Calvin Klein

Calvin Klein logo

The sleek looking wordmark logo of the famous fashion brand is created using Avant Gard Gothic font. The reduced letter spacing makes the logo look sleeker and unique.

Cisco

Cisco logo

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Cisco has a combination mark logo created with Futura Bold font. The font is a common one today but its popularity can well be attributed to the CISCO logo.

Facebook

facebook logo

The most famous logo of our generation, Facebook logo is created with a not so popular font called Klavika Bold. This is a modern font and has been given the right chiseling to give a flowing look to the logo.

Giorgio Armani

Giorgio armani logo

Giorgio Armani is a combination mark logo create with Didot font. This is one of the rare logos where the text is more identifiable than its symbol.

iTunes

itunes logo

iTunes is a combination mark logo created with Myriad bold font.It is one of the simplest logos ever seen and the letter “i” used in lower caps is what makes it so unique and identifiable.

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Panasonic

panasonic logo

The Panasonic logo is created using Helvetica black font. The unique appearance of this logo is due to the reduced letter spacing and its blue color.

Subway

subway logo

Once again, the font used in the Subway logo is Helvetica black. Subway logo is an example of a simple font used in a very creative way. The two arrows on S and Y bring a completely unique look to the logo.

Visa

visa logo

The font used in Visa is Myriad Black Italic. It is a commonly used font and VISA has cleverly used it by making minor tweaks to letters V and A. The logo shows speed & simplicity and easily gets engraved in one’s memory.

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