Creating an e-commerce site and creating it perfectly are two different things. With so many online stores in competition, you cannot leave afford a flawed website. To be successful in the online world, your store needs to offer the best possible user experience. Whether it is your first experience with developing an online store or you are redesigning your existing one, our e-commerce website launch checklist will save lots of time and rework for you.

E-commerce Website Launch Checklist

  1. Ensure brand consistency by using brand colours & fonts
  2. Website load time should be less than 3 seconds
  3. Optimize all your images. Choose the right size and resolution.
  4. Optimize SEO Title & Description for all main pages
  5. Use keywords on all pages
  6. Page content should have keyword (or its variations) in H1 &, H2 tags.
  7. Use Image alt text
  8. Ensure a high readability score – keep short sentences, use active voice.
  9. Clearly visible login option on every page
  10. Clearly visible search bar and search filters
  11. Clear and intuitive navigation
  12. Option in shopping cart for repeat users to buy in single click
  13. Main products to be displayed on homepage
  14. Crisp and catchy product description with all important details
  15. Multiple product images
  16. Variants of products displayed (If applicable)
  17. Clear pricing and shipping charges
  18. Inventory tracking for products
  19. Related product recommendations
  20. Call To Action buttons at right places
  21. Social icons in footer
  22. Contact us page with email id, phone number and response form
  23. About us page with important information customers should know
  24. Blog page with blogs that interest your customers
  25. Privacy policy page
  26. Terms & conditions page
  27. Returns & refunds policy page
  28. Shipping policy page
  29. Automated email message on user registration
  30. Automated email message for order confirmation
  31. Automated email message for order cancellation
  32. Automated email message for abandoned cart recovery
  33. Spelling and grammar check for entire content
  34. Multiple payment Options
  35. Order tracking for customer
  36. Shipping tracking for customer
  37. Live chat with availability timings
  38. XML sitemap
  39. Google analytics integration
  40. Google webmaster tools integration
  41. Product feed for Google merchant centre
  42. Google Merchant centre integration
  43. Google ads account integration and conversion tracking

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