Creating an e-commerce site and creating it perfectly are two different things. With so many online stores in competition, you cannot leave afford a flawed website. To be successful in the online world, your store needs to offer the best possible user experience. Whether it is your first experience with developing an online store or you are redesigning your existing one, our e-commerce website launch checklist will save lots of time and rework for you.
E-commerce Website Launch Checklist
- Ensure brand consistency by using brand colours & fonts
- Website load time should be less than 3 seconds
- Optimize all your images. Choose the right size and resolution.
- Optimize SEO Title & Description for all main pages
- Use keywords on all pages
- Page content should have keyword (or its variations) in H1 &, H2 tags.
- Use Image alt text
- Ensure a high readability score – keep short sentences, use active voice.
- Clearly visible login option on every page
- Clearly visible search bar and search filters
- Clear and intuitive navigation
- Option in shopping cart for repeat users to buy in single click
- Main products to be displayed on homepage
- Crisp and catchy product description with all important details
- Multiple product images
- Variants of products displayed (If applicable)
- Clear pricing and shipping charges
- Inventory tracking for products
- Related product recommendations
- Call To Action buttons at right places
- Social icons in footer
- Contact us page with email id, phone number and response form
- About us page with important information customers should know
- Blog page with blogs that interest your customers
- Privacy policy page
- Terms & conditions page
- Returns & refunds policy page
- Shipping policy page
- Automated email message on user registration
- Automated email message for order confirmation
- Automated email message for order cancellation
- Automated email message for abandoned cart recovery
- Spelling and grammar check for entire content
- Multiple payment Options
- Order tracking for customer
- Shipping tracking for customer
- Live chat with availability timings
- XML sitemap
- Google analytics integration
- Google webmaster tools integration
- Product feed for Google merchant centre
- Google Merchant centre integration
- Google ads account integration and conversion tracking
Recommended reading: Five Important Elements of Website Design
Recommended reading: 10 Reasons to use Woocommerce for your online store
Recommended reading: 10 Reasons To Use WordPress for Small Business Website Design
