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Logo Design Tips From Our Blog

How to Create a Killer Brochure

How to Create a Killer Brochure In the age of the internet, print medium has lost some of its sheen. But even today, printed stuff makes a lot of sense in business, especially with the marketing material. For me and most marketers like myself, brochures are one such important ammo without which our marketing arsenal is always incomplete. Today I am sharing some tips on creating a killer and impactful brochure. I have learned these over the years and I hope these could be of some help to my readers when they create their next brochures or redesign the existing ones. Brainstorm with marketing team Before creating a brochure, it is important to have a brainstorming session with your marketing team. If you do not have a marketing team, you can involve your business partner and any other people in your business who work with the customer. Brainstorming brings out great ideas that can be used to structure the brochure and often its copy too. Know your target audience While brainstorming and doing anything else related to your brochure design, always keep your audience in mind. It is a good idea to classify your audience on the basis of age, […]

packaging logo design for KPR gold

How Long Does it Take to Complete a Logo Design

I have managed lots of logo design projects in last 10 years and one single question that all my clients have asked is how long will it take to finish their logo design. Though you will find a completion timeline in all our logo design packages on logopie, all those who have been involved with us know that these timelines are the most ideal and early finish dates we set for ourselves. The urgency to get a logo designed comes for two reasons. First, you have been thinking about getting a logo designed and never found the time to do so and now it has become a hard pressing need. The second reason is a tight deadline due to some product or company launch. However, a logo design project is something very different and needs to be handled with a different approach. A lot of it depends on how clear you are about your choice of logo and whether you have justifiable reasons to back your own choice. I am saying this because most logo design clients never know what they are looking for. They sometimes want it 3d and when they learn of some printing issues, they drop the […]

5 Qualities of a Great Logo Design

Greatness in a logo design is a very subtle and important factor in logo design. Most logos are designed with an aim to attain greatness marked by the market leadership of the brand associated with it. However, very few logos reach this stage as the logo design process in an agency environment is too client focussed. Wrong or right, client is always right. So, here it is for those who want to create a great logo; 5 qualities you shouldn’t be missing when getting your logo designed. Simple Great logo designs are most often the most simple ones. Think of a big brand logo and chances are you will remember a text only logo which is very simple. Simplicity is a big contributor to creating a great logo. Most companies initially go in for very stylish logos, trying to incorporate every aspect of their business into it. But after using it for some time, they realise the value of a simple logo and eventually go for it. Memorable Another important quality of a great logo design is that should be memorable. And if you can connect it to the first point, you will see that simple at times is memorable […]

Logo Copyrights and Free Logo Design

Logo Copyrights and Free Logo Design Your Logo represents your business and someone else’s does theirs. But when two logos look similar, it dilutes your identity and attracts legal issues. People generally don’t think about this and blindly go after free logo design. Ask a 5th grader and he will tell you that making your logo in MS Paint is better than making it via some free online logo design tool. These free logo tools may only be good for getting an idea or playing around with ideas. But If you are serious about your business, you would never ever think of anything like FREE LOGO DESIGN. Since most new businesses are tight on cash, they want to go for free logo design and get something that is not usable for their business. Those who understand well in time are lucky than those use such logos for their companies invite trouble for themselves. Even if you are lucky and don’t face any copyright issues, you will eventually discover the mistake you’ve made by going with an unoriginal design. It will affect your future branding efforts and may end up projecting your business in a poor light. Logo copyright issues can […]

7 Logo Design Mistakes To Avoid

Everyone wants a great logo for their business and so they go to professional logo designers. It is good to get your logo designed by a professional logo designer but making the following mistakes could spoil the whole show. Providing incomplete information about your business This is one of the most common mistakes that could spoil your logo design efforts. Your business is unique and so should be your logo. But this will happen only when you provide complete information to your logo designer about your business. More than what your business sells, the logo designer should be informed about who your target customers are, what age group they fall in, what are the pain points your product or service caters to etc. Providing all this information will help the designer in coming up with something that would encompass all these aspects and therefore appeal to your target audience. Asking the logo designer to imitate a big brand logo You want your logo to look everything but a cheap imitation of some big brand logo. Such logos look unoriginal and harm your business more than they help. They may also attract legal problems if the imitated brand takes them seriously, […]

Gudelines To Help You Design The Right Logo

While designing a logo for your company or brand, there is often a dilemma about how the right logo should look. Most people try to imitate logos of known brands or doing a mix and match of two or more brand logos ending up in poor lookalike versions. These logos are prone to copyright issues and also showcase the brand in a poor light. Keeping the following things in mind would ease out your logo design journey and make it fruitful. 1. Typeface or Fonts Typeface or fonts are a significant factor that defines how your logo would eventually look. Fonts can make your logo look aged, modern, ethnic, kiddie, etc. Fonts are of four major categories. Serif fonts Serif fonts are old style fonts that you would see in old literature books. These fonts are identified by small outshoots at corners in each alphabet. Using these fonts make the logo a bit dated. So if you want to design a logo for a local church, using Serif fonts may be a good idea. Sans serif fonts Sans serif fonts are often square or geometric and look more modern than serif fonts. A significant difference is due to the serif […]

Logo Design for Education Services Company

Here is the big picture behind our recently completed project ‘Global Edukonnect’. Our client ‘Campus2corporate Pte Ltd’ was looking for a creative logo design company when they found us. They wanted us to assist in logo design for their education services company ‘Global Edukonnect’. The color preferences were Azure, Light Green, White. They wanted to project themselves as ‘global’ and required a symbol that connects with ‘education’. They also shared their views of using globe and book in the logo through a logo design questionnaire provided by us for detailed requirement gathering. We were informed about their competitors so that we can stay ahead of the pack. So, our logo designers saw the project through and made following two initial concepts: We were always in touch with our client and kept asking for their feedback. In this feedback, the client appreciated first concept’s ‘O’ part. The second one was rated highly for having sober and decent background with a commendable concept of ‘G’ (Globe with leaves). They suggested including ‘G’ (globe and book symbol) from the first logo, a leaf and two books in the upcoming creations. According to them, the logo was lacking the ‘X-factor’. We needed to think […]

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