Perceptions happen on first impressions. A good first impression can go a long way in making your brand while a poor first impression may cause irreparable harm to your brand. Every company strives hard to make a good impression of their business. Being polite with customers, providing excellent service and durable product quality, all contribute […]

Wordmark Logos – Guide for Start-ups and New Business Wordmark logos are text-only logos, without a symbol. So, Nike is not a wordmark logo whereas Coca-Cola is a wordmark. Most first-time business owners believe that their logo has to be a symbol. It is because “anyone can create a text logo” and they want their […]

Ten mind-blowing Illustrative Logos Illustrative logo designs bring a distinctive charm to a brand. The designer gets to experiment with creativity and come up with designs bearing a unique character. Illustrative logos require creative freedom as well as artistic precision. The beauty of illustrations is that they uniquely stand out amongst a crowd of brands. […]

We keep writing about logo design from time to time. The reason is that a logo is such an essential part of your overall brand image and people connect with your company via your logo. It is vital that you keep an open eye on the creative trends and keep your brand image intact with […]

Every iconic logo has some history and greatness that makes the brand what it is. Legendary symbols leave a strong impression on our minds and are ingrained in memory forever. Let us look at the five most legendary logos of all times and what made them pass the test of time and emerge true winners. […]

A mood board is a collage of pictures, text, colors, and shapes. Yes, it is the same thing you’ve already created in your school days. The only difference between a mood board and a usual collage is the balance or visual harmony in pictures, text, colors, and shapes. Why do you need a mood board? […]

Logos can be designed in many possible ways. Creative designers try to do something different each time they create a new logo. Logos are primarily of two types, text-based logos, and abstract logos. Text-based logos are the ones that have only text and nothing else. SONY, IBM, and MARVEL are examples of text-based logos. On […]

Logo design has been into existence since primitive times. One can find logos and symbols of various civilizations, all unique in their way. Archeologists decipher these symbols, and we get to learn more about the history of the evolution of humanity. If we look at logos and symbols designed a few decades ago, we will […]

1. Starbucks Starbucks logo was first introduced in 1971 and has changed many times since then. In the latest modification, they have even removed the name from the logo, but its popularity has only gone up. Image source: Wikicommons 2. Mcdonalds The simplicity and grandeur of Mcdonalds logo are such that you will seldom find […]

LOGO DESIGN PROCESS FOR A FOOD APP – Modak This blog lists down logo design progression of a US-based food delivery app. The process has been covered right from first level design concepts to the final brand identity selection. The client came to Logopie with his requirement of giving an identity to his dream venture. […]

Consider a scenario where you are scouting for a new supplier in a product segment that is new to you. How will you go about finding the supplier? You may go to Google and search for companies supplying the product. Google shows up a list of companies. Now, you have many websites to dig. Are […]

Whenever we get a new request for logo design, we request the client to provide his business information and design preferences. Our logo design questionnaire has some thought-provoking questions like what kind of emotions your logo should ignite? We ask a few simple questions like “at what places you want to use your logo?” One […]

At some point in its journey, a business realizes the importance of a complete corporate identity. Severe marketplace conditions and globalization make it all the more necessary for a business to stand out and connect well with its customers. Despite such a pressing need, business owners often overlook the fine nuances of corporate identity design. […]

Logos are the face of the company; they are something that instantly relates to your brand. A reminder of your name, brand, company, recognition or many times the first thing that a customer remembers. To the general public, they are crafting that they associate with you. They are apparently and definitely so much into our […]

Summary: Colors are probably the most impressive quality of any logo that defines user’s attention and affection towards your brand. People feel bored in the absence of colors. So beware as a perception of color on emotions is far-reaching than we have imagined. It helps in increasing the effectiveness of the logo and embeds it […]

Shapes in Nature and around us The meaning of logo is a symbol for instant recognition. Shapes, sizes, and colors of things (both living -and non-living) contribute to their recognition. Let us take a small example of a very common object, say table. A table could be circular, square, rectangular or even with an irregular […]

Every individual has a distinctive personality, making them diverse from others. The traits are basically highlighted because of the habits inculcated and preferences in terms of specific things. Besides all this, the handwriting also happens to explain a lot about the character of a human being. With changing times, handwriting has been overruled by typing […]

ESSENTIAL LOGO REDESIGN TIPS FOR SMALL BUSINESSES Logo Redesigning is more difficult than Logo Designing. While Logo Designing is all about constructing a brand’s image and foster familiarity, Logo Redesigning is an ‘overhaul’ without violating the originality of a brand. A logo is a distinctive identity of a brand. Its popularity kisses the sky when […]

A logo is a designer cover of a company’s storybook, which can attract or distract the readers. It should be timeless, appealing, brand-centric and customer-focussed. It is a small, decorated piece which encapsulates all the essential information about a brand, say its name, values, and mission. A successful logo is the one which tells about […]

I have managed lots of logo design projects in last 10 years and one single question that all my clients have asked is how long will it take to finish their logo design. Though you will find a completion timeline in all our logo design packages on logopie, all those who have been involved with […]

Greatness in a logo design is a very subtle and important factor in logo design. Most logos are designed with an aim to attain greatness marked by the market leadership of the brand associated with it. However, very few logos reach this stage as the logo design process in an agency environment is too client […]

Do the Colours Of Your Logo Really Affect Your Brand? Logo designing sometimes becomes a big fuss, especially when it comes to colours. Everyone gets picky and have their own choices. And these choices are not baseless as there are tons of reasons for which colours to chose. Whenever we design a logo for a […]

Use the logo at all possible places to create a strong brand image. Possibilities of logo usage are endless and one can really get creative at it. However, when engrossed in the day to day business tasks, this often gets ignored. Your logo can make your brand visible and boost your business. Just follow these […]

Logo Copyrights and Free Logo Design Your Logo represents your business and someone else’s does theirs. But when two logos look similar, it dilutes your identity and attracts legal issues. People generally don’t think about this and blindly go after free logo design. Ask a 5th grader and he will tell you that making your […]

Everyone wants a great logo for their business and so they go to professional logo designers. It is good to get your logo designed by a professional logo designer but making the following mistakes could spoil the whole show. Providing incomplete information about your business This is one of the most common mistakes that could […]

While designing a logo for your company or brand, there is often a dilemma about how the right logo should look. Most people try to imitate logos of known brands or doing a mix and match of two or more brand logos ending up in poor lookalike versions. These logos are prone to copyright issues […]

Here is the big picture behind our recently completed project ‘Global Edukonnect’. Our client ‘Campus2corporate Pte Ltd’ was looking for a creative logo design company when they found us. They wanted us to assist in logo design for their education services company ‘Global Edukonnect’. The color preferences were Azure, Light Green, White. They wanted to […]

Ten Amazing Logo designs for Start-Ups It is very important to choose a proper business logo design for start-up business. A wordmark logo is the best option for startups. It incorporates your company’s brand name in a uniquely styled text. There are no big images and special fonts are used to give a distinctive look. […]

Logo Design is becoming a good business opportunity for IT companies. Every business wants a logo design which is attractive and appealing to its customers. Here comes the role of a logo design company. A logo is a word which derives interest of every age group. When a person starts understanding the meaning of a […]

Top 13 Most Drastic Big Brand Logo Design Changes Most logo design changes by big brands are delicate. Some, however, are so drastic that the new design look like they have been created for completely different companies.   Logo recognition is clearly not everyone’s top priority. It’s a leap of faith to conduct a major […]