This blog lists down logo design progression of a US-based food delivery app. The process has been covered right from first level design concepts to the final brand identity selection.

The client came to Logopie with his requirement of giving an identity to his dream venture.


The client decided to name his dream venture – An Authentic Indian food app as “MODAK”. The client is a devotee of Lord Ganesha and was happy to represent his belief in any form.


The brief clearly stated “representation of Ganesha”. The logo needed to be very simple and minimalist following the design trends in America. At the same time, it should closely link itself to Indian culture.


Since the name clearly relates to Lord Ganesha’s favorite sweet which at the same time represents cooking – we were sure to include modak for the restaurant’s identity.

Once we had the brief and other requirements gathered, the Logo Design process at Logopie started with a brainstorm session. Here a team of designers discussed various possibilities and directions for the Logo Design project. The best / majority voted concepts were then approved by the creative head. These concepts head for the designer’s desk for logo creation.

It is the magical fingers of the designer that give shape to the concept discussed at the brainstorming table. The created logo concepts were again presented and approved by the creative head before they were shared with the client for review.


The Client reviewed the first round of logo design concepts and reverted back to his initial feedback on the designs.

The feedback provided here was very important as it sets sail to the exciting visual journey in the mind of the client. The designers very carefully derived the most appropriate meaning and direction from the valuable feedback shared and moved ahead with the next round of designs.

Out of the initial samples shared, the client selected 2 designs that he liked. The next round of briefing included creating a logo draft combining the 2 selected concepts.


The above two designs were created by combining the selected designs (encircled in green) from Round1 – design samples. The 2nd round of design concepts was again followed by feedback and briefing for the next round.


For the 3rd round, the client asked for font variations to the selected (encircled in green) logo design draft.

The above 3 font variations were presented for Round 3 briefing. The client selected the final version from these. The starred design was confirmed to be the final identity for the restaurant. The next steps involved proceeding ahead to the Delivery Phase.


The above displayed logo versions were provided as soft copies for future usage. Each logo/icon version includes:

    .PSD file – Adobe Photoshop
    .AI file – High Resolution Adobe Illustrator
    .EPS file
    .PDF file
    High Resolution JPG file
    High Resolution PNG file
    Web Optimized GIF file


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