A graphic mark, symbol, emblem, or stylized name that is used in the identification of a company, organization, or brand is known as a “logo”. It is a visual symbol used in instantly identifying a company, organization, or product. Logos are a very integral part of the brand identity of a company.
An instantly recognizable logo is a valuable intangible asset for a company. Most often a company’s logo is plastered on any association with it – advertisements, products, letterheads, and sponsorships. They are intellectual property and are protected under trademark laws.
“Okay, but how can a logo be of importance to my business?”
Good logo design helps in grabbing attention
Attention spans are quite short in current times – especially of the consumers. The competition is extremely high in the current world. Companies get just 2 to 3 seconds to convince a potential customer to buy their product or service. Grabbing the consumer’s attention in this short span can be a hard nut to crack. This is where the logo comes into play. It can quickly grab the attention, and make the customer buy the product.
Professionally designed logo creates a strong first impression
You have one opportunity to get it right. The first interaction between the company and consumer is the logo. It can easily pique the interest of the consumer. This will make the consumer wanting to learn more about the product offered. The logo is the very first impression of the company, make sure you get your logo designed by a professional logo design company.
Logo design is foundation of brand identity
Successful branding is that which is able to tell a story and influence the customer. Despite the logo being only a part of the company’s brand, it holds extreme importance in branding. Colour, tones, fonts – all of it depends on the message you’re trying to give. What sets the stage for this story? Exactly, your logo!
Logo design should be easy to remember
Being a point of identification, a logo is used by the consumer to recognize the brand. They play a vital role in making the customer remember your brand. The logo is what the customer connects to. Then he remembers the brand, the services or products provided by them. McDonald’s, Nike, and KFC are a few examples. Through their logos, one can easily identify the brands within a second. A customer may end up forgetting the name of the brand. A logo is what a customer will easily recall.
Logo fosters brand loyalty
No matter what target audience you have, all consumers crave consistency. Increasing brand growth results in the logo becoming familiar to a broad range of consumers. This makes your company seem accessible and trustworthy. The trust of a consumer is built upon a well-designed logo. It is followed by brand loyalty.
There you go! As one can clearly conclude, every company needs a logo. It plays a vital role in the success of business and brand awareness. If you do not have a “well-designed logo”, you are missing a lot of advantages. The advantages that can end up doing wonders for your business.