An infographic is visual communication tool that uses the right balance of information and graphics to disseminate information to a specific audience.
Despite being a visual tool, the core of an infographic is the information is aims to disseminate. Graphics are just a visual aid to make the information look structured, organized and pleasing to eyes.
Here are ten important and very useful tips to help you create catchy and worthy infographics.
1. Identify the information to be communicated
Many businesses create infographics just because some competitor has also created one. Another reason could be your social media agency wants you to create one to draw audience. In doing so, the resultant infographic is a hurried up piece of design without much worth. A good infographic is one that truly compiles useful pieces of information together. You need to identify such information and be convinced that it is of good value to the reader.
2. Focus on the target audience
Another important aspect is who are you creating the information for? There could be many pieces of good information that you could collate and create an infographic. However, you need to put yourself in your target audience’s shoes to see whether such information really interests them? It is important that you invest time and energy into something that connects well with your audiences and yields positive result.
3. Research well
Do not rush while gathering information for your infographic. Any good infographic required deep research from various sources to compile something authentic and convincing. In absence of string and convincing information, the infographic will be meaningless and may disappoint genuine audience.
4. Break up the message into a hierarchical sequence
The information should be presented in a related manner and there should be a natural flow. The whole information should be like a story or at least a documentary that leaves an impression on the minds of your audience.
5. Define boundaries and be specific
You should ensure your audience gets the information in a well-organized and chewable bite size. Overwhelming information has its place in journals and research papers but not in infographics.
6. Give quantifiable information wherever possible
Numerical quantification is great way to make the information interesting, authentic and memorable. Adding quantifiers makes better sense of information to people. For example, mid-weight and upper weight categories and more identifiable when written as 60-80 kgs and 90-110 kgs.
7. Use white space
Use of white space between the design elements makes the infographic look uncluttered and soothing to eyes. It also helps focus easily on individual pieces of information without getting distracted by noise of other design elements.
8. Keep the length in check
Ideally an infographic should be such that it can all be seen on a single screen. Sometimes, when there’s more information, you may want to extend the design to allow a single screen scroll. Anything larger than that is usually difficult to comprehend and absorb. Most readers and reluctant to go through long pieces of information and may end up giving it a complete miss.
9. Use consistent design elements
The elements of infographic should have a design consistency. If you are starting with a flat style, do not bring in 3D objects and it makes the overall design look heterogeneous. We recommend using services of an infographic designer or using pre-compiled sets of infographic elements to create a good infographic.
10. Mention data sources
Authenticity of your infographic depends on how you present the data and where you’ve sourced the data from? Make sure you mention your data sources on a side or towards the end of your infographic. Anyone interested can always go to those sources to get additional information.
In the end, we would once again assert that an infographic has to be a balance of information and graphics. Also information comes first and then the graphics. Just adding beautiful designs with some text does not make it an infographic.
Infographics are used by businesses to influence the target audience and gain their trust. If you are interested in getting an infographic designed, get in touch and our graphic designers will guide you through the entire process.
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