Having a relevant and effective brochure can contribute to the success of a company in several ways. A well-designed brochure helps in educating the readers, increasing credibility, and attracting the target audience.
A brochure is usually seen on things providing information about the company, product, event, or service. Creating a quality brochure or getting it made can be a tough nut to crack. They come in different variety of formats and sizes. Knowing which one you would need can be a challenge of its own as well. Well, you do not have to worry anyway. Why? Because following we have provided a few things to consider to have a quality and effective brochure:
1. Know your purpose before starting
The very first step is identifying the objectives of your brochure. This is what will determine the entirety of brochure marketing as well as its design. Understand and analyse the segment of your target market that will be receiving your brochure. Will it be distributed by e-mail or by hand? What are your expected benefits from this brochure? Answers to questions like these will help a lot in knowing the purpose as well as the brochure design.
2. Know the brochure folds
One of the distinguishing features of any brochure is the folds involved with it. As a matter of fact, these folds control how the information is presented to the customer. Picking the right fold is challenging as well as extremely important. The fold of the brochure should complement the type of content that will be included in the brochure. For example, content like product features and steps would suit a brochure that folds open and reveal each point subsequently.
3. Include a call-to-action
By far, the call-to-action is the most vital part of the brochure. This is that part where your recipient is led towards an intended action. It can be anything from checking your website, buying your product, or even availing of the mentioned discount. It is important to have a statement that will lead the customer back to your brand. Making the call-to-action easily visible on the brochure is the most important part. Using the visual cues, bigger font, or larger coloured space around the call-to-action content is recommended.
4. Use high-resolution photos
Using lagged, blurry and low-resolution photos can end up leaving a negative impression on your customer. The quality of the image is extremely important for an effective brochure. Photos and pictures are what a reader sees and notices first. Make sure they are engaging, attractive, and of high quality. The presence of laggy or blurry photos will result in the customer ignoring the intended message of the brochure. No matter how exciting the content on the brochure is, you might end up losing the interest of the customer before they even read it.
5.Include simple statements
You are trying to understand about an effective brochure, right? Sometimes the simplest of ideas are the best! Lots of cliched images or the presence of lots of different colours can end making the brochure over-complicated. Try to have minimal and attractive content on the brochure. You do not want the reader to get puzzled about the intend of the brochure.
There is a very thin line between an effective and an ineffective brochure. Follow these points and do pay attention to your target audience to have an effective brochure. The success of your brochure depends a lot on the likes and dislikes of the target audience.