Ecommerce Website Design 

Upon understanding the product type, payment processing, client’s technical expertise and a few other client specific needs, we decide on whether to go with Shopify or Woocommerce for their online stores.

With a custom storefront design, the branding and messaging are seamlessly woven into the whole buying experience.

Based on specific business type, store set-up can also include crm portal, offering discounts, lead warming mechanisms, affiliate management and customer loyalty programs etc.

Before your store is made open for regular sales, it is set-up on a commercial grade hosting service (for Woocommerce).

Test runs are carried out to check the flow, ease of use, speed, order placement and payment transactions.

We run the site through our e-commerce website launch checklist and ensure that each checkpoint is passed before the store is made open to public.

Good news is that we have tools and processes in place to systematically make your store more attractive for your target customers. Using in-depth visitor tracking and reporting tools, we are able to monitor customer actions and make finer improvements to the customer buying experience.

In the real world, it usually takes a few months to an year to start generating some revenues via your online store.

When your website starts getting traffic, you need to ensure proper product placement, engaging images and innovative ways to display products. If you can get the customer to add-to-cart, the battles is half won. Most e-commerce website struggle to get to this point and this is where the real cash burn takes place.

We cover all important customer touch-points such as homepage, category pages and product pages to deploy creative merchandising strategies that persuade customers to buy your products. Some usual activities undertaken are:

a. Promoting highest converting products to get maximum ROI.
b. Promoting highest rated products.
c. Promoting products that are currently in trend.
d. Product promo videos.
e. Offer relevant product recommendations via cross-selling and up-selling.

Extending store merchandising to social media

We extend your online store merchandising on all of your social media channels to spread awareness amongst your followers and keep the abreast of all that is happening on your store.

95% of your website visitors are not ready to buy your product in their first visit. High cost of traffic generation calls for professional lead acquisition, warming and email campaigns.

Website visitors (prospects) are lured to give their contact information in exchange for some useful or interesting stuff, provided to them on a regular basis. This happens via a series of emails going out to the prospects, subtly educating them on benefits of using your products. Eventually, some of these prospects will make a purchase and may become a regular customer.

Lead acquisition and warming and ongoing activities and lifeline of any e-commerce store.