A logo is a designer cover of a company’s storybook, which can attract or distract the readers. It should be timeless, appealing, brand-centric and customer-focussed.
It is a small, decorated piece which encapsulates all the essential information about a brand, say its name, values, and mission.
A successful logo is the one which tells about the company and its services in a precise and crisp way. As a company grows and expands its feet, a logo must be revamped and reconstituted to incorporate the new services and suit the diverse global environments.
If a logo is created for a renowned company, it should give a lucid picture of the latter’s brilliant success journey.
We live in a world which is filled with examples of successful and dynamic logos. These have left a major impact and are expected to bring in similar benefits for many more years to come.
The question that calls for an intense brainstorm is what makes them the best out of the rest.
Here, are some salient features of a good, dynamic logo design.
Focus on Colour Schemes
Logo colors must be decided as per the nature of the brand and the budgetary measures. A colorful logo sounds good to the imagination, but in real terms, it is a blight on the quality. Limit your color options to 2-3 colors till you don’t find a need to give a rainbow effect to the logo.
Widely used colors for logo creation are blue, red and green, which are known to render an exceptional an authentic look. Innovation comes out high in a logo which is being made amalgamating two or three colors.
A company’s logo appears in several forms of media, such as banners, web advertising and packaging. Many such media tools have certain production restrictions. Get into the depths to decide on a relevant color scheme so that there can be no last-minute glitches.
Fonts and Texts
A logo is definitely a test of creativity, but it shouldn’t be insanely offbeat. A logo must be simple, clean and meaningful serving the real purpose of identification. Avoid using gimmicky and bizarre fonts to create a logo as they can steal its sheen. Go simple and select negative space.
While redesigning, the existing logo should be tweaked a bit for more realism and brand connectivity. It should not look like a confusing bundle of art. A clear, functional and comprehensive logo is what one should aim for.
Watch for Graphics
A logo must be unique, sharp and convincing. For creating such a marvellous piece, graphical elements must be cunningly used to make it stand out of the sea. Graphics play a cardinal role in creating a resourceful logo that conveys the intended message to the masses.
A logo picks ammo from the intelligent use of graphics, which refine its meaning, bolster its quality and strengthen the message. A correct blend of various graphical features can create a logo that can easily gravitate the users for the company’s good.
Easy and Flexible
What’s the use of a logo if it is too complicated and rigid? A logo should be highly flexible so that it can be easily reproduced for different purposes. By easy, we mean creating a logo which a user can easily relate to. Yes, it should be extraordinary in all terms, but shouldn’t contain any alien elements which may hamper its true mission.
A logo will present a colorful picture only when it exhibits a worthy relationship between the design and the company’s name. A logo must contain something that imparts a rich impression about the company and its field of operations. For adding more gravity, mention the key benefits of your product in short and sweet words.
Things to Keep in Mind While Designing a Logo
- A Logo makes or mars the first impression. Prior to logo designing, be clear about the purpose of such creation. Know how your logo will project the company.
- A logo is an efficient draw when it has visibility. Make sure your company’s name is clearly mentioned and appears on the crest. Recognition is built only when customers can know and understand you.
- Branding is a crucial function of a logo. For effective and rewarding branding, it is important to create a logo where all elements are harmoniously arranged, rendering a soothing impact. There should be nothing that may look off-track.
- Derail from the conventional lines and create a logo that belongs to present and has a future scope. Add modern visual elements to jazz up your logo’s overall aesthetics.
- These tips will certainly help in creating the most stunning logo. Let your business thrive with a great logo.