Tips to design a great brochure for your business A great business often has a great image. Without a great representation, a company is perceived to be mediocre.... (more)

How to find a great brand name So you are starting a new business that would offer a great product or service. You know your product/service is of... (more)

7 Ways to create a branding strategy for your business Successful people don’t do different things; they do things differently. If you read business books, you must have... (more)

Every business needs to make new customers. Sales teams are focused on generating leads and converting them.   While all sales teams have to perform these two tasks,... (more)

What Should Be The Brand – Company name or Product Name? In today’s world, almost every new product becomes a commodity tomorrow. In such a scenario, it is... (more)

Three reasons why designers are better marketers Note: This post is written for marketers to help understand the role designers play in helping them market their products and... (more)

TEN STEPS TO CREATE A PERFECT CORPORATE IDENTITY At some point in its journey, a business realizes the importance of a complete corporate identity. Severe marketplace conditions and... (more)

10 ways to build a Big Brand for Small Business Business comes in different sizes, but branding knows no difference amongst them. It is equally important for small... (more)

BRANDING BASICS THAT EASILY GET OVERLOOKED Branding is what you are promising to your customers. Building a brand is a complex process and it gets tougher to cover... (more)

TOP 10 BRANDING BLOOPERS They say mistakes, obviously, show us what needs improving. Without mistakes, how would we know what we had to work on? But sometimes while... (more)