A good business comprises of some qualities that help it look more appealing than the others. Design is one such aspect that we keep talking about in most of our posts.

Proper brand identity design comes with great surprises for you and your business. But, it is not easy to build the one for your business. Creation of a new brand will take lots of time along with tremendous efforts

Facebook is a world popular social media, with around 2.23 Billion active users per month. Being a big social media platform, Facebook provides various opportunities to the businesses to utilize it for their business growth.

A great business often has a great image. Without a great representation, a company is perceived to be mediocre. However, most companies are still stuck in the mediocrity and do not command that trust for their stakeholders. Regardless of the internal nitty-gritty of your business, it should appear to be doing well. Most companies rely […]

Perceptions happen on first impressions. A good first impression can go a long way in making your brand while a poor first impression may cause irreparable harm to your brand. Every company strives hard to make a good impression of their business. Being polite with customers, providing excellent service and durable product quality, all contribute […]

A mood board is a collage of pictures, text, colors, and shapes. Yes, it is the same thing you’ve already created in your school days. The only difference between a mood board and a usual collage is the balance or visual harmony in pictures, text, colors, and shapes. Why do you need a mood board? […]

So you are starting a new business that would offer a great product or service. You know your product/service is of top quality, but your customers don’t know that. In fact, they might be hearing your name for the first time. In such a condition, why would someone buy your product or service against a […]

Successful people don’t do different things; they do things differently. If you read business books, you must have come across this sentence. All of us have successful people around us. Not just in business, but there are successful people in every walk and stage of life. There are successful students, successful sportspersons, successful leaders and […]

Every business needs to make new customers. Sales teams are focused on generating leads and converting them. While all sales teams have to perform these two tasks, a few teams outperform others. These sales teams belong to successful companies or should we say, companies are successful due to the sales teams. So why is it […]

Whenever we get a new request for logo design, we request the client to provide his business information and design preferences. Our logo design questionnaire has some thought-provoking questions like what kind of emotions your logo should ignite? We ask a few simple questions like “at what places you want to use your logo?” One […]

In today’s world, almost every new product becomes a commodity tomorrow. In such a scenario, it is not the product but the brand that sells. For this very reason, any average product from a top FMCG or consumer goods company finds a place for itself in the market. On the other hand, even a great, […]

At some point in its journey, a business realizes the importance of a complete corporate identity. Severe marketplace conditions and globalization make it all the more necessary for a business to stand out and connect well with its customers. Despite such a pressing need, business owners often overlook the fine nuances of corporate identity design. […]

Business comes in different sizes, but branding knows no difference amongst them. It is equally important for small as well as big business. There are cases when big brands try to look more like small firms and then there are small firms that are keen to imitate the branding basics of the world famous corporates. […]

Branding is what you are promising to your customers. Building a brand is a complex process and it gets tougher to cover up all the fundamentals of branding. Branding usually has been associated with logo designing, choosing the brand colors and services and marketing afterwards. In these perceptions, people usually forget about other elements that […]

Summary: Colors are probably the most impressive quality of any logo that defines user’s attention and affection towards your brand. People feel bored in the absence of colors. So beware as a perception of color on emotions is far-reaching than we have imagined. It helps in increasing the effectiveness of the logo and embeds it […]

They say mistakes, obviously, show us what needs improving. Without mistakes, how would we know what we had to work on? But sometimes while committing blunders we often fail to recognize our very own silly doing. This dents our very own respective image that we are striving hard to establish in the market especially in […]

Style Guide holds importance for giving specified identity to the design and applying similar designing methodologies for varied purposes. Containing every piece of information needed by a company, style guide happens to include information about the website, internal memos and even advertisements that call for innovative work. Now, the scenario is such that style guides […]

There are a few iconic brands, such as Apple, McDonalds, Nike and Revlon, whose names are eloquent of excellence and reliability. They started off from the scratch like many others, but positioned themselves on the crest of a wave, drubbing all the competitors. Their journey is a lesson for many. There could be many reasons […]

Do the Colours Of Your Logo Really Affect Your Brand? Logo designing sometimes becomes a big fuss, especially when it comes to colours. Everyone gets picky and have their own choices. And these choices are not baseless as there are tons of reasons for which colours to chose. Whenever we design a logo for a […]

Use the logo at all possible places to create a strong brand image. Possibilities of logo usage are endless and one can really get creative at it. However, when engrossed in the day to day business tasks, this often gets ignored. Your logo can make your brand visible and boost your business. Just follow these […]

While designing a logo for your company or brand, there is often a dilemma about how the right logo should look. Most people try to imitate logos of known brands or doing a mix and match of two or more brand logos ending up in poor lookalike versions. These logos are prone to copyright issues […]