The Creative Blog

Key Points To Research Before Starting A Logo Design

Key Points To Research Before Starting A Logo Design

Logo design, if done properly, is a very research intensive exercise. A well researched logo design project can be much more successful over a project that has not been researched well. The art or creative factor in a logo is often weighed much more than the research....

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Outsourcing Graphic Design – Survival Tips

Outsourcing Graphic Design – Survival Tips

Businesses belonging to several different industries have been benefiting from outsourcing graphic design. Graphic forms an extremely major part of every business activity and hence, to have top quality and unique graphics at your disposal is more than necessary. So,...

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Eight benefits of outsourcing graphic design

Eight benefits of outsourcing graphic design

 Quality graphic design services are in huge demand in today's market, and a lot of companies prefer outsourcing graphic design through different organisations and agencies. Outsourcing graphic design services can reap huge rewards for your business. This is...

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Understanding The Emotional Connect of Retro Logos

Understanding The Emotional Connect of Retro Logos

A retro logo conveys the values of a company such as workmanship and integrity, taking the emotions back to old times when such logo designs were all over. So, what exactly is retro?Retro means replicating an old world pattern in this new age. A closely and sometimes...

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Essential Steps for creating a new brand

Essential Steps for creating a new brand

Good brand identity comes with great surprises for you and your business. But, it is not easy to build one for your business. The creation of a new brand will take lots of time, along with tremendous efforts. You have to do several works to give your brand enough...

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10 Reasons Why Website is an Important Tool For Business

10 Reasons Why Website is an Important Tool For Business

If you are looking for the answers to the question such as - "How will a website benefit my business? Where are the advantages of a website for my business, or Will a website be effective for my business?", you are at the right place. Being one of the best website...

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Five common graphic design mistakes to avoid

Five common graphic design mistakes to avoid

In today's digital era, graphic designing is an extremely important part. From promotional videos to advertisement pamphlets, graphic designing is involved in all of it. No matter what nature of business you own, you will need a graphic designer in your team. A...

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5 Proven methods to skyrocket the sales of your business

5 Proven methods to skyrocket the sales of your business

Finding new customers to buy your product is a very essential phase of the complete sales process. Every business depends on its sales team, directly or indirectly. While a strong and performing sales team can make a huge difference in the business, one must not...

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Why is packaging important for your products?

Why is packaging important for your products?

In today's times, companies are finally becoming aware that they need impressive packaging along with an impressive product. Gone are the days when the selling power of a product was limited to just the quality of the product. Companies do need great products, but...

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Essential Tips for an Effective Brochure

Essential Tips for an Effective Brochure

craetHaving a relevant and effective brochure design can contribute to the success of a company in several ways. A well-designed brochure helps in educating the readers, increasing credibility, and attracting the target audience. A brochure is usually seen on things...

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Beautiful Assortment of Golden Logos You’ll Love

Beautiful Assortment of Golden Logos You’ll Love

Gold has always been a colour of the rich. It signifies premium and best in class characteristic of a brand. Golden logos have a special character lent to them by the Gold colours. Many premium luxury brands prefer to use gold in their logos or make a completely...

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Six Elegant Letterhead designs For Business

Six Elegant Letterhead designs For Business

Professional corporate identity is a must for every business and so is accompanying corporate stationery. Your company letterhead is one important piece of paper that subtly communicates you brand values with every business communication. There it is important that...

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Assortment Of Professional Consulting Logo Designs

Assortment Of Professional Consulting Logo Designs

Every business needs a professional logo design to create a brand impact. A logo personifies your business like nothing else does. It gives a character to your business and establishes a connect in the minds of your target audience. Professional consulting services...

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Ten Reasons To Use Shopify For Your Online Store

Ten Reasons To Use Shopify For Your Online Store

 Shopify is one of the most popular online platforms used to design e-commerce websites. Millions of online stores use Shopify and the number is increasing by the day. What is Shopify? While e-commerce is happening in many ways, the two most common channels are...

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Eight Things To Know Before You Start a Logo Design

Eight Things To Know Before You Start a Logo Design

It is very important to have a good logo designer to create your brand identity. However, doing that may not be just enough. Thoughts related to your brand identity are there in your own mind and you need to nurture those thoughts well before you start getting a logo...

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Infographic Design Tips for Next Level Communication

Infographic Design Tips for Next Level Communication

An infographic is visual communication tool that uses the right balance of information and graphics to disseminate information to a specific audience. Despite being a visual tool, the core of an infographic is the information is aims to disseminate. Graphics are just...

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Understanding the Concept of Visual Weight in Logo Design

Understanding the Concept of Visual Weight in Logo Design

We all know that a logo design needs to be unique and that is makes it stand out. What most people do not know is that the concept of uniqueness also plays out within the logo design itself. To attain a meaning, we need to highlight some parts of the logo. This...

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Digital Marketing Assets Every Business Needs

Digital Marketing Assets Every Business Needs

 Digital marketing assets is a collective phrase used for a number things you need to own for conducting business online. Even if you don’t really sell online, but use internet in different ways to market your business, you need digital marketing assets. Loss of any...

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Five Reasons Your Business Needs a Graphic Designer

Five Reasons Your Business Needs a Graphic Designer

Till 20 years back, you could afford to be a business that would run sufficiently on local signboards, or some press ads. Media and advertising were terms related only to big business. However, it is no more the case. Today, even a small business has to care about how...

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Characteristics of a Minimalist Design

Characteristics of a Minimalist Design

Design is essentially communication. The whole purpose of design is to convey a message. Even the most complex art forms of greatest artists convey some message and that’s what makes them great. Our history and culture has nurtured our minds to interpret visual...

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The Complete Packaging Design Checklist

The Complete Packaging Design Checklist

Today, a product’s packaging design has become more important than the product itself. Customer’s perception of product quality is largely based on the look and feel of its packaging. There are numerous cases of average products becoming hot sellers due to their...

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Seven Tips For a Unique Business Logo Design

Seven Tips For a Unique Business Logo Design

Designing a logo is often considered a work of art. People want their logo to be the best in terms of style, colour and what not. It gets difficult to hold back your creative emotions while doing something like designing a logo. It is easy for a new entrepreneur to...

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How to Hire a Good Social Media Designer?

How to Hire a Good Social Media Designer?

Every organization wants to be on social media but very few are able to effectively utilize their social media presence. This is because they have engaged good social media designers who design attractive graphics and post it on social media platforms. Without the...

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Five signs your website needs a redesign

Five signs your website needs a redesign

It is a fact that business cannot run without a website. This pattern has only increased with the evolution of smartphones and internet becoming more accessible to the common man. But just having a website is not enough. Unless the result produced is constructive and...

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The Importance of Branding In 2021

The Importance of Branding In 2021

Your brand is a very powerful business tool and success of your business depends on the quality and sharpness of this tool. On similar lines, your brand is also the personality of your business - one that makes your business look attractive to your customers. Your...

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Six Steps To Build a Brand From Scratch

Six Steps To Build a Brand From Scratch

There is a lot of stuff to read about brands and branding. In my personal experience, people read a lot about brands and finally come down to an agency to create a brand for them. Remember, an agency can just create your brand identity or at the most help you create...

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The Definitive E-commerce Website Launch Checklist

The Definitive E-commerce Website Launch Checklist

Creating an e-commerce site and creating it perfectly are two different things. With so many online stores in competition, you cannot leave afford a flawed website. To be successful in the online world, your store needs to offer the best possible user experience....

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Five Important Elements of Website Design

Five Important Elements of Website Design

From being simple text and images on the internet, website design has significantly evolved over last 2 decades. Its evolution is marked with numerous milestones such as use of animation, interactivity, SEO and mobile friendliness. Today we are going to talk about...

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Colour trends in 2020 – A comprehensive guide

Colour trends in 2020 – A comprehensive guide

Nature has given us a choice of unlimited colours. We see different colours every day. There are days when we see the colours we've never seen before. Change in colours stimulate changes in our mood. Designers all over the world see colour as the primary way to...

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How To Design Your Own Logo

How To Design Your Own Logo

Starting a new business comes with a big to do list. There is so much to do and most entrepreneurs fall short of time and money. However, once you have a product or service that solves a problem, you need to create a brand. Your logo is your first contact with the...

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6 Tips for your small business presentation

6 Tips for your small business presentation

Whether your business is small or big, presentations play an essential role in your progress. At the time of a products launch or a client meeting, without an excellent presentation, it is impossible to achieve the desired goals.

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5 Steps for creating a new brand

5 Steps for creating a new brand

Proper brand identity design comes with great surprises for you and your business. But, it is not easy to build the one for your business. Creation of a new brand will take lots of time along with tremendous efforts

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5 Practical steps to inspire your creativity

5 Practical steps to inspire your creativity

Creativity is the best way to express what and who we are? Creativity is something which comes from our inner selves. We often try to determine the creativity as the unique skills which some people get as an excellent gift. Creativity plays an important role in organizational structures.

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Top 10 Fonts used in famous logos

Top 10 Fonts used in famous logos

Font is one of the most important elements of a logo design. Many logos, especially wordmark logos are all about their fonts. There are modern fonts, classic fonts, professional fonts and many other types of fonts. But today we will have a look at some of the most...

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Tips to design a great brochure for your business

Tips to design a great brochure for your business

A great business often has a great image. Without a great representation, a company is perceived to be mediocre. However, most companies are still stuck in the mediocrity and do not command that trust for their stakeholders. Regardless of the internal nitty-gritty of...

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A note on plagiarism and logo design

A note on plagiarism and logo design

A note on plagiarism and logo design Plagiarism is a significant problem in the graphic design industry, especially in logo designing. Many of our clients have concerns about the originality of a logo design. There are many readymade logo design sites as well as...

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Wordmark Logos –  Guide for Start-ups and New Business

Wordmark Logos – Guide for Start-ups and New Business

Wordmark Logos - Guide for Start-ups and New Business Wordmark logos are text-only logos, without a symbol. So, Nike is not a wordmark logo whereas Coca-Cola is a wordmark. Most first-time business owners believe that their logo has to be a symbol. It is because...

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10 mind blowing Illustrative Logos

10 mind blowing Illustrative Logos

Ten mind-blowing Illustrative Logos Illustrative logo designs bring a distinctive charm to a brand. The designer gets to experiment with creativity and come up with designs bearing a unique character. Illustrative logos require creative freedom as well as artistic...

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Six Essential Logo Redesign Tips

Six Essential Logo Redesign Tips

We keep writing about logo design from time to time. The reason is that a logo is such an essential part of your overall brand image and people connect with your company via your logo. It is vital that you keep an open eye on the creative trends and keep your brand...

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Interesting Facts behind 5 famous logos

Interesting Facts behind 5 famous logos

Every iconic logo has some history and greatness that makes the brand what it is. Legendary symbols leave a strong impression on our minds and are ingrained in memory forever. Let us look at the five most legendary logos of all times and what made them pass the test...

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9 Steps to Create an Amazing Product Label

9 Steps to Create an Amazing Product Label

Millions of products sell on racks of supermarkets and even online. What makes your product stand out from the crowd is its packaging and labeling. Today we learn about nine essential steps to create a fantastic product label. Make sure to follow the steps in the...

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How to create a moodboard for your brand

How to create a moodboard for your brand

A mood board is a collage of pictures, text, colors, and shapes. Yes, it is the same thing you've already created in your school days. The only difference between a mood board and a usual collage is the balance or visual harmony in pictures, text, colors, and shapes....

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How to find a great brand name

How to find a great brand name

So you are starting a new business that would offer a great product or service. You know your product/service is of top quality, but your customers don't know that. In fact, they might be hearing your name for the first time. In such a condition, why would someone buy...

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10 Abstract logos reflecting creativity and uniqueness

10 Abstract logos reflecting creativity and uniqueness

Logos can be designed in many possible ways. Creative designers try to do something different each time they create a new logo. Logos are primarily of two types, text-based logos, and abstract logos. Text-based logos are the ones that have only text and nothing else....

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10 Unique hand-drawn and illustrative logos

10 Unique hand-drawn and illustrative logos

Logo design has been into existence since primitive times. One can find logos and symbols of various civilizations, all unique in their way. Archeologists decipher these symbols, and we get to learn more about the history of the evolution of humanity. If we look at...

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7 Ways to create a branding strategy for your business

7 Ways to create a branding strategy for your business

Successful people don't do different things; they do things differently. If you read business books, you must have come across this sentence. All of us have successful people around us. Not just in business, but there are successful people in every walk and stage of...

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10 Reasons to use Woocommerce for your online store

10 Reasons to use Woocommerce for your online store

10 Reasons to use Woocommerce for your online store Creating a successful e-commerce store is not a cakewalk. It takes enormous amounts of efforts to develop, manage and market an e-commerce store. While building an e-commerce store for the first time, most...

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Top 10 iconic logo designs of all times

Top 10 iconic logo designs of all times

1. Starbucks Starbucks logo was first introduced in 1971 and has changed many times since then. In the latest modification, they have even removed the name from the logo, but its popularity has only gone up. ...

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Top 10 website design trends in 2018

Top 10 website design trends in 2018

The only constant is the change. This statement stands right for websites as well. Since their advent in mid-nineties, sites have been undergoing drastic changes year on year. Let us have a look at the top 10 website design trends in 2018. 1. Responsive Design A site...

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9 Logo design mistakes every start-up should avoid

9 Logo design mistakes every start-up should avoid

Start-ups are bundles of enthusiastic and energetic people, who are raring to go. They are passionate, visionary and creative. But like everyone else, they are also human beings who are prone to committing mistakes. This blog is for everyone but specifically for...

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How to design your own business cards

How to design your own business cards

Business cards continue to hold their importance despite being in the digital age. Not have a business card at the right time could result in lost opportunities. There are different types of business cards. There are cards you can create and order online. Such cards...

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Logo Design Steps for Food App – Modak

Logo Design Steps for Food App – Modak

LOGO DESIGN PROCESS FOR A FOOD APP - Modak This blog lists down logo design progression of a US-based food delivery app. The process has been covered right from first level design concepts to the final brand identity selection. The client came to...

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20 Ways to Design An Engaging Website

20 Ways to Design An Engaging Website

Everyone who creates a website does so for a purpose. One of the most common goals for creating a site is to engage the users with the website or brand. This engagement may lead to further user actions in the form of signing up for a subscription, buying a product or...

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Cost of web design – how much and why?

Cost of web design – how much and why?

We buy things we want to, and we buy things we need. Needs are forced purchases while wants are desired purchases. To explain the cost of web design, let us first look at an example of groceries v/s car. We need to buy groceries each month, and many of us buy...

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How to design food packaging – A comprehensive guide

How to design food packaging – A comprehensive guide

Food Industry is one of its kinds. Customers want to try new food products almost every other day. Every month witness’s new product launches in every food product category. With a countless number of product categories and new products added to each type, food...

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8 professional tips for a new website design

8 professional tips for a new website design

With new websites launched every day, the internet is overflowing with information. It has become difficult to make your site stand out from others. Since no business wants its website to be just another face in the crowd, here are eight professional tips to help...

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How does a brand help with lead generation

How does a brand help with lead generation

Every business needs to make new customers. Sales teams are focused on generating leads and converting them. While all sales teams have to perform these two tasks, a few teams outperform others. These sales teams belong to successful companies or should we say,...

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What Should Be The Brand – Company or Product?

What Should Be The Brand – Company or Product?

In today's world, almost every new product becomes a commodity tomorrow. In such a scenario, it is not the product but the brand that sells. For this very reason, any average product from a top FMCG or consumer goods company finds a place for itself in the market. On...

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Three reasons why designers are better marketers

Three reasons why designers are better marketers

Note: This post is written for marketers to help understand the role designers play in helping them market their products and services. If you are a designer, you can share this post to boast about your job and skills. If you are a marketer, you will get to learn some...

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Ten steps to create a perfect corporate identity

Ten steps to create a perfect corporate identity

At some point in its journey, a business realizes the importance of a complete corporate identity. Severe marketplace conditions and globalization make it all the more necessary for a business to stand out and connect well with its customers. Despite such a pressing...

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10 ways to build a Big Brand for Small Business

10 ways to build a Big Brand for Small Business

Business comes in different sizes, but branding knows no difference amongst them. It is equally important for small as well as big business. There are cases when big brands try to look more like small firms and then there are small firms that are keen to imitate the...

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Branding Basics That Easily Get Overlooked

Branding Basics That Easily Get Overlooked

Branding is what you are promising to your customers. Building a brand is a complex process and it gets tougher to cover up all the fundamentals of branding. Branding usually has been associated with logo designing, choosing the brand colors and services and marketing...

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Secrets to make an Impact with Logo

Secrets to make an Impact with Logo

Logos are the face of the company; they are something that instantly relates to your brand. A reminder of your name, brand, company, recognition or many times the first thing that a customer remembers. To the general public, they are crafting that they associate with...

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How to choose the best color for your logo and brand

How to choose the best color for your logo and brand

Summary: Colors are probably the most impressive quality of any logo that defines user’s attention and affection towards your brand. People feel bored in the absence of colors. So beware as a perception of color on emotions is far-reaching than we have imagined. It...

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Top 10 Branding Bloopers

Top 10 Branding Bloopers

They say mistakes, obviously, show us what needs improving. Without mistakes, how would we know what we had to work on? But sometimes while committing blunders we often fail to recognize our very own silly doing. This dents our very own respective image that we are...

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Creating Unique Style Guide for a Brand

Creating Unique Style Guide for a Brand

Style Guide holds importance for giving specified identity to the design and applying similar designing methodologies for varied purposes. Containing every piece of information needed by a company, style guide happens to include information about the website, internal...

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Emergence of Hidden Personality Traits in the Fonts

Emergence of Hidden Personality Traits in the Fonts

Every individual has a distinctive personality, making them diverse from others. The traits are basically highlighted because of the habits inculcated and preferences in terms of specific things. Besides all this, the handwriting also happens to explain a lot about...

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Essential Logo Redesign Tips for Small Businesses

Essential Logo Redesign Tips for Small Businesses

ESSENTIAL LOGO REDESIGN TIPS FOR SMALL BUSINESSES Logo Redesigning is more difficult than Logo Designing. While Logo Designing is all about constructing a brand’s image and foster familiarity, Logo Redesigning is an ‘overhaul’ without violating the originality of a...

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How Packaging Affects Purchase Decisions

How Packaging Affects Purchase Decisions

Agree or not, outer beauty captures our minds first, the rest of the other attributes are considered later. This fact is equally applicable to the world of business. In a day and age, the fate of products in the consumer markets largely depends upon the way they are...

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Designing a logo for your business – Know What it Takes

Designing a logo for your business – Know What it Takes

A logo is a designer cover of a company’s storybook, which can attract or distract the readers. It should be timeless, appealing, brand-centric and customer-focussed. It is a small, decorated piece which encapsulates all the essential information about a brand, say...

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7 Top Secrets of Successful Brands

7 Top Secrets of Successful Brands

There are a few iconic brands, such as Apple, McDonalds, Nike and Revlon, whose names are eloquent of excellence and reliability. They started off from the scratch like many others, but positioned themselves on the crest of a wave, drubbing all the competitors. Their...

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Cost Of a Bad Design

Cost Of a Bad Design

A good design is a classic example of high intellect and seamless architecture. It is customer-centric, gratifying and compelling in all respects. Graphic design professionals are quick to recognize the laudable points of a good design as it takes nothing to...

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10 Graphic Design Principles You Must Know

10 Graphic Design Principles You Must Know

10 GRAPHIC DESIGN PRINCIPLES YOU MUST KNOW The advent of Graphics has changed the way the world communicates. They are omnipresent, thus regarded as a valuable addition to the visual presentations. As the years tumbled by, the world of technology experienced...

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What Makes Ashoka Chakra a Great Symbol

What Makes Ashoka Chakra a Great Symbol

WHAT MAKES ASHOKA CHAKRA A GREAT SYMBOL Whether in the modern day or ancient ages, the design has always existed due to deep inspirations representing timeless values of society, culture, and religion. One such representation is the Ashok Chakra in the Indian national...

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How to Create a Killer Brochure

How to Create a Killer Brochure

How to Create a Killer Brochure In the age of the internet, print medium has lost some of its sheen. But even today, printed stuff makes a lot of sense in business, especially with the marketing material. For me and most marketers like myself, brochures are one such...

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How Long Does it Take to Complete a Logo Design

How Long Does it Take to Complete a Logo Design

I have managed lots of logo design projects in last 10 years and one single question that all my clients have asked is how long will it take to finish their logo design. Though you will find a completion timeline in all our logo design packages on logopie, all those...

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5 Qualities of a Great Logo Design

5 Qualities of a Great Logo Design

Greatness in a logo design is a very subtle and important factor in logo design. Most logos are designed with an aim to attain greatness marked by the market leadership of the brand associated with it. However, very few logos reach this stage as the logo design...

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5 Secrets To Build a Successful Brand

5 Secrets To Build a Successful Brand

Most companies find themselves getting nowhere in their efforts of building a brand. Some relate it to great customer service while others bank on relentless advertising campaigns. So what is a brand actually? A brand is a way in which your customers and general...

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Do the Colours Of Your Logo Really Affect Your Brand?

Do the Colours Of Your Logo Really Affect Your Brand?

Do the Colours Of Your Logo Really Affect Your Brand? Logo designing sometimes becomes a big fuss, especially when it comes to colours. Everyone gets picky and have their own choices. And these choices are not baseless as there are tons of reasons for which colours to...

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Logo Copyrights and Free Logo Design

Logo Copyrights and Free Logo Design

Logo Copyrights and Free Logo Design Your Logo represents your business and someone else’s does theirs. But when two logos look similar, it dilutes your identity and attracts legal issues. People generally don’t think about this and blindly go after free logo design....

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7 Logo Design Mistakes To Avoid

7 Logo Design Mistakes To Avoid

Everyone wants a great logo for their business and so they go to professional logo designers. It is good to get your logo designed by a professional logo designer but making the following mistakes could spoil the whole show. Providing incomplete information about your...

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Gudelines To Help You Design The Right Logo

Gudelines To Help You Design The Right Logo

While designing a logo for your company or brand, there is often a dilemma about how the right logo should look. Most people try to imitate logos of known brands or doing a mix and match of two or more brand logos ending up in poor lookalike versions. These logos are...

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Logo Design for Education Services Company

Logo Design for Education Services Company

Here is the big picture behind our recently completed project ‘Global Edukonnect’. Our client ‘Campus2corporate Pte Ltd’ was looking for a creative logo design company when they found us. They wanted us to assist in logo design for their education services company...

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10 Amazing Logo designs for Start Ups

10 Amazing Logo designs for Start Ups

Ten Amazing Logo designs for Start-Ups It is very important to choose a proper business logo design for start-up business. A wordmark logo is the best option for startups. It incorporates your company’s brand name in a uniquely styled text. There are no big images and...

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8 Common Blunders Sales People Should Avoid

8 Common Blunders Sales People Should Avoid

8 Common Blunders Sales People Should Avoid The mistakes made by the sales people are easy to correct but hard to notice. To be a good sales person, you just have to avoid these common mistakes. 1. Talking more and selling less This is the most common mistake that...

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Logo Design: A conversion of thoughts

Logo Design: A conversion of thoughts

Logo Design is becoming a good business opportunity for IT companies. Every business wants a logo design which is attractive and appealing to its customers. Here comes the role of a logo design company. A logo is a word which derives interest of every age group. When...

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Top 13 Most Drastic Big Brand Logo Design Changes

Top 13 Most Drastic Big Brand Logo Design Changes

Top 13 Most Drastic Big Brand Logo Design Changes Most logo design changes by big brands are delicate. Some, however, are so drastic that the new design look like they have been created for completely different companies.   Logo recognition is clearly not...

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