The Creative Blog
Key Points To Research Before Starting A Logo Design
Logo design, if done properly, is a very research intensive exercise. A well researched logo design project can be much more successful over a project that has not been researched well. The art or creative factor in a logo is often weighed much more than the research....
Outsourcing Graphic Design – Survival Tips
Businesses belonging to several different industries have been benefiting from outsourcing graphic design. Graphic forms an extremely major part of every business activity and hence, to have top quality and unique graphics at your disposal is more than necessary. So,...
Eight benefits of outsourcing graphic design
Quality graphic design services are in huge demand in today's market, and a lot of companies prefer outsourcing graphic design through different organisations and agencies. Outsourcing graphic design services can reap huge rewards for your business. This is...
Understanding The Emotional Connect of Retro Logos
A retro logo conveys the values of a company such as workmanship and integrity, taking the emotions back to old times when such logo designs were all over. So, what exactly is retro?Retro means replicating an old world pattern in this new age. A closely and sometimes...
Essential Steps for creating a new brand
Good brand identity comes with great surprises for you and your business. But, it is not easy to build one for your business. The creation of a new brand will take lots of time, along with tremendous efforts. You have to do several works to give your brand enough...
Why Professional Logo Design Is Important For Your Business
A graphic mark, symbol, emblem, or stylized name that is used in the identification of a company, organization, or brand is known as a "logo". It is a visual symbol used in instantly identifying a company, organization, or product. Logos are a very integral part of...
10 Reasons Why Website is an Important Tool For Business
If you are looking for the answers to the question such as - "How will a website benefit my business? Where are the advantages of a website for my business, or Will a website be effective for my business?", you are at the right place. Being one of the best website...
Five common graphic design mistakes to avoid
In today's digital era, graphic designing is an extremely important part. From promotional videos to advertisement pamphlets, graphic designing is involved in all of it. No matter what nature of business you own, you will need a graphic designer in your team. A...
5 Proven methods to skyrocket the sales of your business
Finding new customers to buy your product is a very essential phase of the complete sales process. Every business depends on its sales team, directly or indirectly. While a strong and performing sales team can make a huge difference in the business, one must not...
Why is packaging important for your products?
In today's times, companies are finally becoming aware that they need impressive packaging along with an impressive product. Gone are the days when the selling power of a product was limited to just the quality of the product. Companies do need great products, but...
Essential Tips for an Effective Brochure
craetHaving a relevant and effective brochure design can contribute to the success of a company in several ways. A well-designed brochure helps in educating the readers, increasing credibility, and attracting the target audience. A brochure is usually seen on things...
Three Creative Cosmetic Packaging Designs Of Skincare Brands
Over 70% shoppers agree that they perceive the product quality by looking at its packaging. This is why packaging design is such an important part of product design and development. Well-designed packaging is always impressive and advantageous to the seller. Cosmetics...
Beautiful Assortment of Golden Logos You’ll Love
Gold has always been a colour of the rich. It signifies premium and best in class characteristic of a brand. Golden logos have a special character lent to them by the Gold colours. Many premium luxury brands prefer to use gold in their logos or make a completely...
Six Elegant Letterhead designs For Business
Professional corporate identity is a must for every business and so is accompanying corporate stationery. Your company letterhead is one important piece of paper that subtly communicates you brand values with every business communication. There it is important that...
Assortment Of Professional Consulting Logo Designs
Every business needs a professional logo design to create a brand impact. A logo personifies your business like nothing else does. It gives a character to your business and establishes a connect in the minds of your target audience. Professional consulting services...
Ten Reasons To Use Shopify For Your Online Store
Shopify is one of the most popular online platforms used to design e-commerce websites. Millions of online stores use Shopify and the number is increasing by the day. What is Shopify? While e-commerce is happening in many ways, the two most common channels are...
Eight Things To Know Before You Start a Logo Design
It is very important to have a good logo designer to create your brand identity. However, doing that may not be just enough. Thoughts related to your brand identity are there in your own mind and you need to nurture those thoughts well before you start getting a logo...
Infographic Design Tips for Next Level Communication
An infographic is visual communication tool that uses the right balance of information and graphics to disseminate information to a specific audience. Despite being a visual tool, the core of an infographic is the information is aims to disseminate. Graphics are just...
Understanding the Concept of Visual Weight in Logo Design
We all know that a logo design needs to be unique and that is makes it stand out. What most people do not know is that the concept of uniqueness also plays out within the logo design itself. To attain a meaning, we need to highlight some parts of the logo. This...
Digital Marketing Assets Every Business Needs
Digital marketing assets is a collective phrase used for a number things you need to own for conducting business online. Even if you don’t really sell online, but use internet in different ways to market your business, you need digital marketing assets. Loss of any...
Five Reasons Your Business Needs a Graphic Designer
Till 20 years back, you could afford to be a business that would run sufficiently on local signboards, or some press ads. Media and advertising were terms related only to big business. However, it is no more the case. Today, even a small business has to care about how...
Characteristics of a Minimalist Design
Design is essentially communication. The whole purpose of design is to convey a message. Even the most complex art forms of greatest artists convey some message and that’s what makes them great. Our history and culture has nurtured our minds to interpret visual...
The Complete Packaging Design Checklist
Today, a product’s packaging design has become more important than the product itself. Customer’s perception of product quality is largely based on the look and feel of its packaging. There are numerous cases of average products becoming hot sellers due to their...
Seven Tips For a Unique Business Logo Design
Designing a logo is often considered a work of art. People want their logo to be the best in terms of style, colour and what not. It gets difficult to hold back your creative emotions while doing something like designing a logo. It is easy for a new entrepreneur to...
How to Hire a Good Social Media Designer?
Every organization wants to be on social media but very few are able to effectively utilize their social media presence. This is because they have engaged good social media designers who design attractive graphics and post it on social media platforms. Without the...
How to Select The Right Shopping Cart For Your Online Store?
Online retail has taken precedence over traditional retail. Whether you are a starting a new retail venture or already selling on popular platforms such as Amazon & Ebay, you still need your own online store to dilute your dependency on large e-commerce...
Five signs your website needs a redesign
It is a fact that business cannot run without a website. This pattern has only increased with the evolution of smartphones and internet becoming more accessible to the common man. But just having a website is not enough. Unless the result produced is constructive and...
The Importance of Branding In 2021
Your brand is a very powerful business tool and success of your business depends on the quality and sharpness of this tool. On similar lines, your brand is also the personality of your business - one that makes your business look attractive to your customers. Your...
Six Steps To Build a Brand From Scratch
There is a lot of stuff to read about brands and branding. In my personal experience, people read a lot about brands and finally come down to an agency to create a brand for them. Remember, an agency can just create your brand identity or at the most help you create...
The Definitive E-commerce Website Launch Checklist
Creating an e-commerce site and creating it perfectly are two different things. With so many online stores in competition, you cannot leave afford a flawed website. To be successful in the online world, your store needs to offer the best possible user experience....
Five Important Elements of Website Design
From being simple text and images on the internet, website design has significantly evolved over last 2 decades. Its evolution is marked with numerous milestones such as use of animation, interactivity, SEO and mobile friendliness. Today we are going to talk about...
Colour trends in 2020 – A comprehensive guide
Nature has given us a choice of unlimited colours. We see different colours every day. There are days when we see the colours we've never seen before. Change in colours stimulate changes in our mood. Designers all over the world see colour as the primary way to...
How To Design Your Own Logo
Starting a new business comes with a big to do list. There is so much to do and most entrepreneurs fall short of time and money. However, once you have a product or service that solves a problem, you need to create a brand. Your logo is your first contact with the...
How to build a scalable brand and watch it grow
A good business comprises of some qualities that help it look more appealing than the others. Design is one such aspect that we keep talking about in most of our posts.
6 Tips for your small business presentation
Whether your business is small or big, presentations play an essential role in your progress. At the time of a products launch or a client meeting, without an excellent presentation, it is impossible to achieve the desired goals.
5 Steps for creating a new brand
Proper brand identity design comes with great surprises for you and your business. But, it is not easy to build the one for your business. Creation of a new brand will take lots of time along with tremendous efforts
Tips to create ultimate Social media campaigns
Social media is serving as an excellent promotional platform for businesses. If your company has decided to put some efforts and resources to social media, then it is a bright sign for your business growth
5 Practical steps to inspire your creativity
Creativity is the best way to express what and who we are? Creativity is something which comes from our inner selves. We often try to determine the creativity as the unique skills which some people get as an excellent gift. Creativity plays an important role in organizational structures.
How Facebook pages are helpful for small businesses?
Facebook is a world popular social media, with around 2.23 Billion active users per month. Being a big social media platform, Facebook provides various opportunities to the businesses to utilize it for their business growth.
Top 10 Fonts used in famous logos
Font is one of the most important elements of a logo design. Many logos, especially wordmark logos are all about their fonts. There are modern fonts, classic fonts, professional fonts and many other types of fonts. But today we will have a look at some of the most...
Tips to design a great brochure for your business
A great business often has a great image. Without a great representation, a company is perceived to be mediocre. However, most companies are still stuck in the mediocrity and do not command that trust for their stakeholders. Regardless of the internal nitty-gritty of...
Important points to remember while designing your company logo
Perceptions happen on first impressions. A good first impression can go a long way in making your brand while a poor first impression may cause irreparable harm to your brand. Every company strives hard to make a good impression of their business. Being polite with...
A note on plagiarism and logo design
A note on plagiarism and logo design Plagiarism is a significant problem in the graphic design industry, especially in logo designing. Many of our clients have concerns about the originality of a logo design. There are many readymade logo design sites as well as...
Wordmark Logos – Guide for Start-ups and New Business
Wordmark Logos - Guide for Start-ups and New Business Wordmark logos are text-only logos, without a symbol. So, Nike is not a wordmark logo whereas Coca-Cola is a wordmark. Most first-time business owners believe that their logo has to be a symbol. It is because...
10 mind blowing Illustrative Logos
Ten mind-blowing Illustrative Logos Illustrative logo designs bring a distinctive charm to a brand. The designer gets to experiment with creativity and come up with designs bearing a unique character. Illustrative logos require creative freedom as well as artistic...
Six Essential Logo Redesign Tips
We keep writing about logo design from time to time. The reason is that a logo is such an essential part of your overall brand image and people connect with your company via your logo. It is vital that you keep an open eye on the creative trends and keep your brand...
Interesting Facts behind 5 famous logos
Every iconic logo has some history and greatness that makes the brand what it is. Legendary symbols leave a strong impression on our minds and are ingrained in memory forever. Let us look at the five most legendary logos of all times and what made them pass the test...
9 Steps to Create an Amazing Product Label
Millions of products sell on racks of supermarkets and even online. What makes your product stand out from the crowd is its packaging and labeling. Today we learn about nine essential steps to create a fantastic product label. Make sure to follow the steps in the...
10 Reasons To Use WordPress for Small Business Website Design
Wordpress is a well-known content management system that has evolved over the years as one of the extensively used website creation platforms. It is good for small businesses to use Wordpress as it is affordable, manageable and offers all the flexibility needed for a...
How to create a moodboard for your brand
A mood board is a collage of pictures, text, colors, and shapes. Yes, it is the same thing you've already created in your school days. The only difference between a mood board and a usual collage is the balance or visual harmony in pictures, text, colors, and shapes....
How to find a great brand name
So you are starting a new business that would offer a great product or service. You know your product/service is of top quality, but your customers don't know that. In fact, they might be hearing your name for the first time. In such a condition, why would someone buy...
10 Abstract logos reflecting creativity and uniqueness
Logos can be designed in many possible ways. Creative designers try to do something different each time they create a new logo. Logos are primarily of two types, text-based logos, and abstract logos. Text-based logos are the ones that have only text and nothing else....
10 Unique hand-drawn and illustrative logos
Logo design has been into existence since primitive times. One can find logos and symbols of various civilizations, all unique in their way. Archeologists decipher these symbols, and we get to learn more about the history of the evolution of humanity. If we look at...
7 Ways to create a branding strategy for your business
Successful people don't do different things; they do things differently. If you read business books, you must have come across this sentence. All of us have successful people around us. Not just in business, but there are successful people in every walk and stage of...
10 Reasons to use Woocommerce for your online store
10 Reasons to use Woocommerce for your online store Creating a successful e-commerce store is not a cakewalk. It takes enormous amounts of efforts to develop, manage and market an e-commerce store. While building an e-commerce store for the first time, most...
Top 10 iconic logo designs of all times
1. Starbucks Starbucks logo was first introduced in 1971 and has changed many times since then. In the latest modification, they have even removed the name from the logo, but its popularity has only gone up. ...
Top 10 website design trends in 2018
The only constant is the change. This statement stands right for websites as well. Since their advent in mid-nineties, sites have been undergoing drastic changes year on year. Let us have a look at the top 10 website design trends in 2018. 1. Responsive Design A site...
9 Logo design mistakes every start-up should avoid
Start-ups are bundles of enthusiastic and energetic people, who are raring to go. They are passionate, visionary and creative. But like everyone else, they are also human beings who are prone to committing mistakes. This blog is for everyone but specifically for...
How to design your own business cards
Business cards continue to hold their importance despite being in the digital age. Not have a business card at the right time could result in lost opportunities. There are different types of business cards. There are cards you can create and order online. Such cards...
Logo Design Steps for Food App – Modak
LOGO DESIGN PROCESS FOR A FOOD APP - Modak This blog lists down logo design progression of a US-based food delivery app. The process has been covered right from first level design concepts to the final brand identity selection. The client came to...
Why are professional logo makers better than online logo makers?
Consider a scenario where you are scouting for a new supplier in a product segment that is new to you. How will you go about finding the supplier? You may go to Google and search for companies supplying the product. Google shows up a list of companies. Now, you have...
20 Ways to Design An Engaging Website
Everyone who creates a website does so for a purpose. One of the most common goals for creating a site is to engage the users with the website or brand. This engagement may lead to further user actions in the form of signing up for a subscription, buying a product or...
How to design a perfect business card – A comprehensive guide
We live in a digital world, but business cards are needed even today. In this age of e-cards, business cards give you an opportunity to stand out and make a mark right when it is required. Your business card design says a lot about you and your company. It makes a...
Cost of web design – how much and why?
We buy things we want to, and we buy things we need. Needs are forced purchases while wants are desired purchases. To explain the cost of web design, let us first look at an example of groceries v/s car. We need to buy groceries each month, and many of us buy...
How to design food packaging – A comprehensive guide
Food Industry is one of its kinds. Customers want to try new food products almost every other day. Every month witness’s new product launches in every food product category. With a countless number of product categories and new products added to each type, food...
8 professional tips for a new website design
With new websites launched every day, the internet is overflowing with information. It has become difficult to make your site stand out from others. Since no business wants its website to be just another face in the crowd, here are eight professional tips to help...
How does a brand help with lead generation
Every business needs to make new customers. Sales teams are focused on generating leads and converting them. While all sales teams have to perform these two tasks, a few teams outperform others. These sales teams belong to successful companies or should we say,...
What is the difference between brand and Logo
Whenever we get a new request for logo design, we request the client to provide his business information and design preferences. Our logo design questionnaire has some thought-provoking questions like what kind of emotions your logo should ignite? We ask a few simple...
What Should Be The Brand – Company or Product?
In today's world, almost every new product becomes a commodity tomorrow. In such a scenario, it is not the product but the brand that sells. For this very reason, any average product from a top FMCG or consumer goods company finds a place for itself in the market. On...
Three reasons why designers are better marketers
Note: This post is written for marketers to help understand the role designers play in helping them market their products and services. If you are a designer, you can share this post to boast about your job and skills. If you are a marketer, you will get to learn some...
Ten steps to create a perfect corporate identity
At some point in its journey, a business realizes the importance of a complete corporate identity. Severe marketplace conditions and globalization make it all the more necessary for a business to stand out and connect well with its customers. Despite such a pressing...
10 ways to build a Big Brand for Small Business
Business comes in different sizes, but branding knows no difference amongst them. It is equally important for small as well as big business. There are cases when big brands try to look more like small firms and then there are small firms that are keen to imitate the...
Branding Basics That Easily Get Overlooked
Branding is what you are promising to your customers. Building a brand is a complex process and it gets tougher to cover up all the fundamentals of branding. Branding usually has been associated with logo designing, choosing the brand colors and services and marketing...
Secrets to make an Impact with Logo
Logos are the face of the company; they are something that instantly relates to your brand. A reminder of your name, brand, company, recognition or many times the first thing that a customer remembers. To the general public, they are crafting that they associate with...
How to choose the best color for your logo and brand
Summary: Colors are probably the most impressive quality of any logo that defines user’s attention and affection towards your brand. People feel bored in the absence of colors. So beware as a perception of color on emotions is far-reaching than we have imagined. It...
Top 10 Branding Bloopers
They say mistakes, obviously, show us what needs improving. Without mistakes, how would we know what we had to work on? But sometimes while committing blunders we often fail to recognize our very own silly doing. This dents our very own respective image that we are...
Logo Inspiration and Evolution – In nature, history and today
Shapes in Nature and around us The meaning of logo is a symbol for instant recognition. Shapes, sizes, and colors of things (both living -and non-living) contribute to their recognition. Let us take a small example of a very common object, say table. A table could be...
Creating Unique Style Guide for a Brand
Style Guide holds importance for giving specified identity to the design and applying similar designing methodologies for varied purposes. Containing every piece of information needed by a company, style guide happens to include information about the website, internal...
Emergence of Hidden Personality Traits in the Fonts
Every individual has a distinctive personality, making them diverse from others. The traits are basically highlighted because of the habits inculcated and preferences in terms of specific things. Besides all this, the handwriting also happens to explain a lot about...
Essential Logo Redesign Tips for Small Businesses
ESSENTIAL LOGO REDESIGN TIPS FOR SMALL BUSINESSES Logo Redesigning is more difficult than Logo Designing. While Logo Designing is all about constructing a brand’s image and foster familiarity, Logo Redesigning is an ‘overhaul’ without violating the originality of a...
How Packaging Affects Purchase Decisions
Agree or not, outer beauty captures our minds first, the rest of the other attributes are considered later. This fact is equally applicable to the world of business. In a day and age, the fate of products in the consumer markets largely depends upon the way they are...
Designing a logo for your business – Know What it Takes
A logo is a designer cover of a company’s storybook, which can attract or distract the readers. It should be timeless, appealing, brand-centric and customer-focussed. It is a small, decorated piece which encapsulates all the essential information about a brand, say...
7 Top Secrets of Successful Brands
There are a few iconic brands, such as Apple, McDonalds, Nike and Revlon, whose names are eloquent of excellence and reliability. They started off from the scratch like many others, but positioned themselves on the crest of a wave, drubbing all the competitors. Their...
Cost Of a Bad Design
A good design is a classic example of high intellect and seamless architecture. It is customer-centric, gratifying and compelling in all respects. Graphic design professionals are quick to recognize the laudable points of a good design as it takes nothing to...
10 Graphic Design Principles You Must Know
10 GRAPHIC DESIGN PRINCIPLES YOU MUST KNOW The advent of Graphics has changed the way the world communicates. They are omnipresent, thus regarded as a valuable addition to the visual presentations. As the years tumbled by, the world of technology experienced...
What Makes Ashoka Chakra a Great Symbol
WHAT MAKES ASHOKA CHAKRA A GREAT SYMBOL Whether in the modern day or ancient ages, the design has always existed due to deep inspirations representing timeless values of society, culture, and religion. One such representation is the Ashok Chakra in the Indian national...
How to Create a Killer Brochure
How to Create a Killer Brochure In the age of the internet, print medium has lost some of its sheen. But even today, printed stuff makes a lot of sense in business, especially with the marketing material. For me and most marketers like myself, brochures are one such...
How Long Does it Take to Complete a Logo Design
I have managed lots of logo design projects in last 10 years and one single question that all my clients have asked is how long will it take to finish their logo design. Though you will find a completion timeline in all our logo design packages on logopie, all those...
5 Qualities of a Great Logo Design
Greatness in a logo design is a very subtle and important factor in logo design. Most logos are designed with an aim to attain greatness marked by the market leadership of the brand associated with it. However, very few logos reach this stage as the logo design...
5 Secrets To Build a Successful Brand
Most companies find themselves getting nowhere in their efforts of building a brand. Some relate it to great customer service while others bank on relentless advertising campaigns. So what is a brand actually? A brand is a way in which your customers and general...
Do the Colours Of Your Logo Really Affect Your Brand?
Do the Colours Of Your Logo Really Affect Your Brand? Logo designing sometimes becomes a big fuss, especially when it comes to colours. Everyone gets picky and have their own choices. And these choices are not baseless as there are tons of reasons for which colours to...
How To Use Your logo For Maximum Visibility and Brand Image
Use the logo at all possible places to create a strong brand image. Possibilities of logo usage are endless and one can really get creative at it. However, when engrossed in the day to day business tasks, this often gets ignored. Your logo can make your brand visible...
Logo Copyrights and Free Logo Design
Logo Copyrights and Free Logo Design Your Logo represents your business and someone else’s does theirs. But when two logos look similar, it dilutes your identity and attracts legal issues. People generally don’t think about this and blindly go after free logo design....
7 Logo Design Mistakes To Avoid
Everyone wants a great logo for their business and so they go to professional logo designers. It is good to get your logo designed by a professional logo designer but making the following mistakes could spoil the whole show. Providing incomplete information about your...
Gudelines To Help You Design The Right Logo
While designing a logo for your company or brand, there is often a dilemma about how the right logo should look. Most people try to imitate logos of known brands or doing a mix and match of two or more brand logos ending up in poor lookalike versions. These logos are...
Logo Design for Education Services Company
Here is the big picture behind our recently completed project ‘Global Edukonnect’. Our client ‘Campus2corporate Pte Ltd’ was looking for a creative logo design company when they found us. They wanted us to assist in logo design for their education services company...
10 Amazing Logo designs for Start Ups
Ten Amazing Logo designs for Start-Ups It is very important to choose a proper business logo design for start-up business. A wordmark logo is the best option for startups. It incorporates your company’s brand name in a uniquely styled text. There are no big images and...
8 Common Blunders Sales People Should Avoid
8 Common Blunders Sales People Should Avoid The mistakes made by the sales people are easy to correct but hard to notice. To be a good sales person, you just have to avoid these common mistakes. 1. Talking more and selling less This is the most common mistake that...
History Behind Big Brands Logo Design Reformations: Article 1
Apple Inc Apple Inc . is one of the famous organization in designing and developing computer softwares, gadgets, personal computer. Its best known products are iMac line of computers, the iPod music player, the iPhone Smartphone and iPad computer tablet. Its software...
Logo Design: A conversion of thoughts
Logo Design is becoming a good business opportunity for IT companies. Every business wants a logo design which is attractive and appealing to its customers. Here comes the role of a logo design company. A logo is a word which derives interest of every age group. When...
Top 13 Most Drastic Big Brand Logo Design Changes
Top 13 Most Drastic Big Brand Logo Design Changes Most logo design changes by big brands are delicate. Some, however, are so drastic that the new design look like they have been created for completely different companies. Logo recognition is clearly not...
