With new websites launched every day, the internet is overflowing with information. It has become difficult to make your site stand out from others. Since no business wants its website to be just another face in the crowd, here are eight professional tips to help you with your new website design.
Focus on content
Your website is not just pictures and text. It is the first piece of information your prospects get to see about you. The material on your new site should adequately align with the results you desire.
Some people get into Fancy stuff just for the sake of it. Don’t fall into this trap. Remember, content is both text and pictures. The pictures should also match the written copy.
In fact, the purpose of having graphics is to be able to convey the message to people who would not take time to read all the text.
The flow of information should be understandable as well as attractive. Unorganised pieces of information can you confuse your prospects.
Most websites with unstructured bits of information witness high exit rates. It is advisable to use a content template while planning on the content for your site.
It is an activity that should not be rushed up. Every piece of information must go through some reading and proofing sessions. It is essential that top leadership is involved in reading and proofing the critical pieces of content.
Highlight the brand
A piece of informative content without a brand association is not likely to yield any results. Repeat your brand name at all the strategic places on your website.
A brand can have direct as well as asset and references. A direct reference is your brand name while a subtle one could be the use of your brand colors.
Make sure the brand references and mentions add to the credibility and trust of your brand name. A standard way of instilling confidence in people is to tactfully mention other famous brand names along with your brand name.
Your website menu should be visible and each link readily identifiable to the readers. The link text should immediately convey correct information about the destination page.
Links with drop-down menus should have sub links listed in an orderly manner. Try to keep the number of sublinks to maximum six. Beyond this, gets difficult to read and there are chances your reader will skip something.
A higher number of sub-links also look overwhelming. In case of deeply nested information structure, try to work with contextual links than having another layer of sub links. It is worth remembering that multiple levels of sublinks are quite challenging to use on mobile devices.
Keywords and SEO
Every website needs traffic, hence SEO. Keyword research is a must before planning to write content for your site. Never stuff keywords in random places as it turns off your readers.
Stuffing keywords also count as a negative with search engines. Use free keyword research tools like Google keyword planner, Google trends and the free version of SEMrush. Once your content is ready, read through it and identify interlinking opportunities. Boost each of your website pages via social media.
Track and measure
Tracking and measuring involve setting up your website to track search engine rankings, traffic end-user behavior.
Just like everything else in your business, not tracking and measuring the performance of your website will result in loss of interest in this beautiful medium.
Maintain and update
Being a valuable tool that it is, your website needs regular maintenance and updates. It makes good sense to include website maintenance and updating schedule in the planning stages itself.
A regularly updated site with fresh images and pieces of content is reason enough for your visitors to come back. It also projects your business in a good light, conveying the image of an active company to the website visitor.
An attractive and professional website design projects a positive image of your business. While anyone can design a website today, a professional website designer knows how to strike the right balance of text, colors, and graphics.
A well-designed webpage differentiates it from others and is often a reason for visitors to return. Professionally designed sites generally rank better on search engines and also have a higher conversion rate.
As always, the purpose of this blog is to provide relevant and useful information to our website visitors. If you have some unanswered questions about your new website design, please feel free to write to us at [email protected]