Most small brands have the potential to make it big. High energy levels, freshness of ideas, enthusiasm, maneuverability, are some factors that propel small brands to surge ahead with greater velocity. However, smaller brands are often low on resources and some tasks like content creation do not get the priority in order of things. You can outsource your social media creative designs, but the designer is not the best person to decide what type of content to create. Here are some ideas to get social media content quickly and at the same time keeping it interesting for your audience.
Highlight a specific product or service your brand offers and showcase its features and benefits.
Give your followers a glimpse into the day-to-day operations of your brand and show the people and processes that make it all happen.
Share customer feedback and testimonials to build trust and credibility with potential customers.
Share tips, tricks, and industry insights that can help your followers in their personal or professional lives.
Contests and giveaways
Use social media to run contests and giveaways to drive engagement and build your following.
Partner with other small brands or influencers to reach new audiences and cross-promote each other’s products or services.
Use social media to build a community around your brand and encourage followers to share their own experiences and feedback.
Host a Q&A session on social media where you answer customer questions and address concerns in real-time.
Behind the scenes photos
Share behind the scenes photos of your products being made or packaged.
New product announcements
Use social media to make announcements about new products or services your brand is offering.
Share relevant industry news and updates to show that your brand stays informed and on top of current trends.
Use infographics to make complex information easy to understand and shareable.
Share customer-generated content on your social media pages, such as photos of customers using your products.
Holidays and events
Create content that ties in with holidays or events happening in the world.
Use live streaming to give customers a behind-the-scenes look at your brand and answer their questions in real-time.
By using these 15 points, you can generate engaging and valuable social media content that will help to build your brand and connect with your target audience.
Recommended reading: 10 Social Media Hacks For Small Business
Recommended reading: The Definitive E-commerce Website Launch Checklist