The advent of Graphics has changed the way the world communicates. They are omnipresent, thus regarded as a valuable addition to the visual presentations. As the years tumbled by, the world of technology experienced a series of big innovations, making the task of graphic designing very easy and straightforward.

Despite so much of ease, not many are aware of the basic graphic design principles. The end users find half-baked graphics extremely distasteful, forcing them to ditch the service. It affects the overall stature of a company and works against the targets.

Each keystroke is a waste if it doesn’t deliver what is intended. So, here we mention the 10 most important graphic designing principles a designer should keep in mind while working on a project. It’s time to see the writing on the wall.


The world of graphic designing thrives on the new and original ideas. It is the uniqueness of a graphic that ropes in more users.

A good graphic designer must think out-of-the-box to create something uninhibitedly innovative and catchy that remains etched in the minds. He must try to beat the monotonies and push himself to the new frontiers. Magic happens when a designer steps out of the comfort zone.

Unleash the creativity. Explore the infinite possibilities.


A good graphic design is an ideal blend of various finely-made visual elements and text. The aesthetic quality of a graphic design is measured on the basis of following factors:

  • Composition. Know what ingredients should occupy how much space in the frame.
  • Balance. Arrange the constituents to produce a harmonious effect. Nothing should go off the trail.
  • Color Use. Colour schemes must be selected decisively for rendering an impressive effect.
  • White Space. Intelligent use of white space makes a graphic neat and vivid. It offers gravity to the message.
  • Contrast. Effective use of contrast highlights the message, gives an eye-popping view and pulls attention to what’s relevant.


Ever wondered what’s the prime function of a graphic?

A graphic design is a compressed piece of information. It means the information is arranged in a precise manner to focus what’s highly important. It doesn’t include anything that has less or no relevance. Therefore, by reading just a graphic, a user gets clear knowledge about the subject.

A graphic design evokes admiration only when it is useful to the users. It must be relevant, beneficial and user-driven.


While designing a graphic, a designer must have a clear understanding of the message it will communicate. A graphic loses its meaning when it appears out of sync with the message.

Understand what is the tone and nature of the message and then, start the making.


Keep your graphics simple and efficient. Avoid exaggeration as it will appear messy and devoid of any worth. Over-embroidering and decoration will make it look like a dump-yard.

The benefit of a modest graphic design is its credibility. Customers take it as a reliable source of information and exude confidence. Keep the content simple and do not resort to over-detailing of every element.

Users don’t read, they scan. A puzzled graphic will not only prove disastrous to the company’s health but will also damage the future prospects of the respective designer.


Visual hierarchy means arranging the information as per their significance. Whatever is importantly placed on the above followed by the less important details. It impacts the manner the human eyes look and observe the order of things.

Follow the hierarchy and boost the understandability of a graphic.


A designer must develop graphical presentations keeping the user interests in mind. He must create something that enables users to reach their goals. The end consumers are highly fastidious, always on a hunt for an added value.
Create something that possesses honesty and satiates their hunger for knowledge.


A graphic design must be trendy and future-ready. Try to create an influential graphic that gets registered in the memory of the users for long. Remember, whatever stays for long is respected.

This doesn’t mean that the graphic shouldn’t be updated at all. A graphic must undergo a change when required. There are two primary reasons when an upgrade is highly urgent – Change of technology and shift in the market trends.

The third reason is the competition scale. If the rival company has introduced some new practices, it’s wise to give up the mundane processes and adopt the change.


Create a comprehensive design by grouping every significant element together. As told in the beginning, the end users loathe half-baked graphics and consider them of little worth. Weave ideas to create a complete picture, leaving nothing behind.


This is often considered a negative trait. But, sometimes repetition is done for emphasizing. Repetition of pictures, the numbered lists and other creative substances create a magnificent and high-power design which consumers would love to go through.

Try this. It works!

This is wonderful. Isn’t it? Use these graphic design principles and create a strong impression.

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