Gudelines To Help You Design The Right Logo

Posted on January 13, 2015 at 4:01 am

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While designing a logo for your company or brand, there is often a dilemma about how the right logo should look like. Most people try to imitate logos of known brands or doing a mix and match of two or more brand logos ending up in poor lookalike versions. These logos are prone to copyright issues and also showcase the brand in a poor light.

Keeping the following things in mind would ease out your logo design journey and make it fruitful.

1. Typeface or Fonts

Typeface or fonts are a very important factor that defines what your logo would eventually look like. Fonts can make your logo look aged, modern, ethnic, kiddie, etc. Fonts are categorized into four major categories.

Serif fonts

Serif fonts are old style fonts that you would see in old literature books. These fonts are identified by small outshoots at corners in each alphabet. Using these fonts make the logo a bit dated. So if you want to design a logo for a local church, using Serif fonts may be a good idea.

Sans serif fonts

These fonts are often square or geometric and look more modern than serif fonts. A major difference is due to the serif itself, which is missing in these fonts. Such fonts often look good in clean style modern logos.

Script Fonts

These fonts are generally formal and calligraphic. In some cases, they may also look professional. Script fonts are often associated with old style luxury like in hotel logos.

Decorative Fonts

These are the fonts that don’t belong to any of the above categories.

2. Lines and Shapes

Lines and shapes play an important role in conveying the overall message and also helps draw attention to certain areas.


lines can be curvy or straight. Curvy lines can often draw attention and are used at places where you need user’s attention. Lines are a very powerful tool for differentiation and emphasis too and can perform a very powerful role when used in the right way.


Different shapes convey different messages. For example, the circle means continuity whereas the square means stability. They are an important part of the logo and many times a combination of shapes is also used to bring out the right message.

3. Colors and shades

We all love colors and you will be amazed to know that every color has a distinct meaning. Black stands for authority, boldness and sophistication. Red for life, anger, love etc. Blue represents professionalism and trust. Every color has a different affect on the subtle message given out by your logo.

4. Logo types

Logo designs are classified into a few different types.

Woodmark logos

These logos are simple and contain only the name of the brand it stands for. Such logos are good for start-ups as they want their name to be known and having a name only logo avoids any possible distractions that could be caused by using symbols, illustrations etc. An example of woodmark logos is the facebook logo.

Lettermark logos

These are the logos designed using some shape along with the initial letter(s) of the company name. These logos are good for established brands. In most cases, the brand names are also pronounced as company name initials. A good example is HP (Hewlett Packard) logo.

Combination mark logos

These are the logos that use a graphic (generally a symbol) along with the brand name. Adidas logo is an example of such a logo.

Emblem logos

These logos use the full brand name or its initial letters merged with the symbol. A good example for this type of logo is Harley Davidson Motorcycles logo.

5. Place of use

One very important factor to be considered while designing the logo is its place of use. If you want to use the logo on your business cards and letterheads, then you may not want to go for emblem logos as the text inside the symbol may not be readable. Similarly, if the logo has to be used on some products in an etched out fashion, emblem logos may be the best choice.

As we see that there are quite a bit of considerations in designing a logo, keeping these in mind gives a direction to your logo design efforts. So, if the logo is for a new company with a new name, you may also want the logo designer to show you concepts of woodmark and combination mark logos. Lettermark and emblem may not be the right option when you want people to know your name. Similarly, it makes good sense for established names with known symbols to use those symbols with the new name as a combination mark or emblem logo.

Logopie provides professional logo design services to businesses worldwide. Choose from our Logo Design Packages for your company logo design or contact us for a custom logo design quote.