Creating Unique Style Guide for a Brand

CREATING UNIQUE STYLE GUIDE FOR A BRAND

Style Guide holds importance for giving specified identity to the design and applying similar designing methodologies for varied purposes.

Containing every piece of information needed by a company, style guide happens to include information about the website, internal memos and even advertisements that call for innovative work. Now, the scenario is such that style guides take the expensive time to be developed as they are responsible for beautifying the prospects visualized on the above mentioned sections of designing.

The best part of creating a style guide is that it can be applied to numerous patterns, based on essentialities.

Let’s consider some steps in creating an innovative style sheet:

  1. Identifying Logo Size and Positioning
  2. Proper placement of logos in a document is mandatory, which necessitates for the designers to identify a set of guidelines that may state the methodical usage of logos with variations in different colors. As it is known that designers have a creative bent of mind, which makes them give varied styles to the logo. The style guide calls for stating dos and don’ts of logo designing that may help them in developing masterpieces.

  3. Picking Right Color Palette
  4. The Color scheme is imperative to every design, which requires designers to make careful selections. The style guide should state a specified hex code for every color to the images or background for valuable printing experience. Shifting from RGB to CMYK can be a daunting task, which can be simplified with the assistance of Style Guide. Moreover, following the guide assists the designers in having excellent printouts. It is all a matter of technology that has powered to gain significant position.

  5. Selecting Fonts Based on Personality
  6. Consistency with the typography is mandatory, which necessitates for the designers to strictly adhere to Style Guide. There are varied typefaces for different usages and pre-identifying them in creating Style Guide will help designers in putting them to use as required. It is the matter of maintaining professionalism in the entire set of design, which necessitates for placing high importance to guideline structure.

  7. Iconography for Distinctive Attitude
  8. With the ability to lend individuality, iconography should be included in the Style Guide that allows for linking specified sets within the guide. With the help of such guide, patterns and icons can be used effectively to create masterpiece designs. This, also, assists in giving variations to color preferences for better designing. By pre-setting Style Guide, the applicability of the varied patterns and innovative designs is made functional.

  9. Setting Photographic Style
  10. Known as the reflecting the brand image, photographic styles conjure specified kind of responses. This may attract people towards a brand, which becomes identification mark. As photos are important for the brands, they should be stylized as per set guidelines for a productive outcome. So, creating a world of style guide to extensively act on the designing aspects is essential. It is because of this that technology is gaining momentum and adapted by the designers.

  11. Ideating Brand Voice
  12. Similar to that of brand style, brand voice holds equal importance. This means that brand should sound like a polished one. It may call for the support of a writer giving fresh words to a brand every time. But, it is practically impossible doing 24×7, which necessitates for including specialized guidelines to save a brand from going off track.

With so many factors needed to be considered before creating Style Guide, it is necessary for the designers to stick to it for excellent results. Moreover, the fact behind this phase is that it creates a lot of opportunities to make changes as per need without having to worry about the shift in designs. This is the reason that Style Guide is highly imperative in designing that saves a lot of time in lending distinctiveness to a design.

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Posted on August 5, 2015 at 4:18 am

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