Archive for the ‘Sales & Marketing’ Category

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What Should Be The Brand – Company or Product?

January 30, 2018 at 7:44 am

What Should Be The Brand – Company name or Product Name? In today’s world, almost every new product becomes a commodity tomorrow. In such a scenario, it is... (more)

Three reasons why designers are better marketers

January 30, 2018 at 6:55 am

Three reasons why designers are better marketers Note: This post is written for marketers to help understand the role designers play in helping them market their products and... (more)

Ten steps to create a perfect corporate identity

June 13, 2017 at 8:13 am

TEN STEPS TO CREATE A PERFECT CORPORATE IDENTITY At some point in its journey, a business realizes the importance of a complete corporate identity. Severe marketplace conditions and... (more)

10 ways to build a Big Brand for Small Business

October 12, 2015 at 5:59 am

10 WAYS TO BUILD A BIG BRAND FOR SMALL BUSINESS Business come in different sizes, but branding knows no difference amongst them. It is equally important for small... (more)

Branding Basics That Easily Get Overlooked

September 24, 2015 at 7:08 am

BRANDING BASICS THAT EASILY GET OVERLOOKED Branding is what you are promising to your customers. Building a brand is complex process and it gets tougher to cover up... (more)

How to choose the best color for your logo and brand

September 11, 2015 at 5:56 am

HOW TO CHOOSE THE BEST COLOR FOR YOUR LOGO AND BRAND Summary: Colors are probably the most impressive quality of any logo that defines user’s attention and affection... (more)

Top 10 Branding Bloopers

September 7, 2015 at 11:27 am

TOP 10 BRANDING BLOOPERS They say mistakes, obviously, show us what needs improving. Without mistakes, how would we know what we had to work on? But sometimes while... (more)

Creating Unique Style Guide for a Brand

August 5, 2015 at 4:18 am

CREATING UNIQUE STYLE GUIDE FOR A BRAND Style Guide holds importance for giving specified identity to the design and applying similar designing methodologies for varied purposes. Containing every... (more)

How Packaging Affects Purchase Decisions

April 28, 2015 at 5:43 am

HOW PACKAGING AFFECTS PURCHASE DECISIONS Agree or not, outer beauty captures our minds first, the rest of the other attributes are considered later. This fact is equally applicable... (more)

7 Top Secrets of Successful Brands

April 13, 2015 at 5:22 am

10 GRAPHIC DESIGN PRINCIPLES YOU MUST KNOW There are a few iconic brands, such as Apple, McDonalds, Nike and Revlon, whose names are eloquent of excellence and reliability.... (more)