Branding Resources

Logopie’s list of Brand design and strategy resources

Logopie has compiled a list of brand design and strategy resources to help you understand the process and key points.

If you are starting a new business, this list of resources will bring a clarity to your thought process. We regularly keep adding fresh information to this section, so keep coming back!

Tips to design a great brochure for your business

Tips to design a great brochure for your business A great business often has a great image. Without a great representation, a company is perceived to be mediocre.... (more)

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Important points to remember while designing your company logo

Important points to remember while designing your company logo Perceptions happen on first impressions. A good first impression can go a long way in making your brand while... (more)

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How to create a moodboard for your brand

How to create a mood board for your brand A mood board is a collage of pictures, text, colors, and shapes. Yes, it is the same thing you’ve... (more)

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How to find a great brand name

How to find a great brand name So you are starting a new business that would offer a great product or service. You know your product/service is of... (more)

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7 Ways to create a branding strategy for your business

7 Ways to create a branding strategy for your business Successful people don’t do different things; they do things differently. If you read business books, you must have... (more)

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lead generation vs brand

How does a brand help with lead generation

Every business needs to make new customers. Sales teams are focused on generating leads and converting them.   While all sales teams have to perform these two tasks,... (more)

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BrandDesign - LogoDesign

What is the difference between brand and Logo

What is the difference between brand and Logo? Whenever we get a new request for logo design, we request the client to provide his business information and design... (more)

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What Should Be The Brand – Company or Product?

What Should Be The Brand – Company name or Product Name? In today’s world, almost every new product becomes a commodity tomorrow. In such a scenario, it is... (more)

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Ten steps to create a perfect corporate identity

TEN STEPS TO CREATE A PERFECT CORPORATE IDENTITY At some point in its journey, a business realizes the importance of a complete corporate identity. Severe marketplace conditions and... (more)

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10 ways to build a Big Brand for Small Business

10 ways to build a Big Brand for Small Business Business comes in different sizes, but branding knows no difference amongst them. It is equally important for small... (more)

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Branding Basics That Easily Get Overlooked

BRANDING BASICS THAT EASILY GET OVERLOOKED Branding is what you are promising to your customers. Building a brand is a complex process and it gets tougher to cover... (more)

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How to choose the best color for your logo and brand

HOW TO CHOOSE THE BEST COLOR FOR YOUR LOGO AND BRAND Summary: Colors are probably the most impressive quality of any logo that defines user’s attention and affection... (more)

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Top 10 Branding Bloopers

TOP 10 BRANDING BLOOPERS They say mistakes, obviously, show us what needs improving. Without mistakes, how would we know what we had to work on? But sometimes while... (more)

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Creating Unique Style Guide for a Brand

CREATING UNIQUE STYLE GUIDE FOR A BRAND Style Guide holds importance for giving specified identity to the design and applying similar designing methodologies for varied purposes. Containing every... (more)

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7 Top Secrets of Successful Brands

There are a few iconic brands, such as Apple, McDonalds, Nike and Revlon, whose names are eloquent of excellence and reliability. They started off from the scratch like... (more)

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5 Secrets To Build a Successful Brand

Most companies find themselves getting nowhere in their efforts of building a brand. Some relate it to great customer service while others bank on relentless advertising campaigns. So... (more)

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Do the Colours Of Your Logo Really Affect Your Brand?

Do the Colours Of Your Logo Really Affect Your Brand? Logo designing sometimes becomes a big fuss, especially when it comes to colours. Everyone gets picky and have... (more)

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How To Use Your logo For Maximum Visibility and Brand Image

Use the logo at all possible places to create a strong brand image. Possibilities of logo usage are endless and one can really get creative at it. However,... (more)

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Gudelines To Help You Design The Right Logo

Gudelines To Help You Design The Right Logo While designing a logo for your company or brand, there is often a dilemma about how the right logo should... (more)

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